# International Biathlon Union sponsorship developments

> Live situation record from CLSTR: https://clstr.news/situations/international-biathlon-union-sponsorship-developments
> Updated: 2026-10-15T11:18:29.000Z. Sources: 4. Developments: 2.

The International Biathlon Union (IBU) has secured new commercial partnerships with major brands. In early October, the IBU announced a long-term collaboration with the German sportswear manufacturer Adidas, which was set to launch during the Loop One Festival in Munich.

Following this, tire manufacturer Continental entered into a strategic agreement to serve as a global premium sponsor. This partnership, brokered through the IBU’s marketing partner Infront, is scheduled to span four seasons from 2026/27 through 2029/30, providing Continental with visibility at major events including the IBU World Cup and World Championships.

## Timeline

### 2026-10-15: Continental becomes premium sponsor for International Biathlon Union

Continental has signed a four-season partnership with the International Biathlon Union, covering major events like the World Cup and World Championships through the 2029/30 season.

2 sources. https://clstr.news/cluster/continental-becomes-premium-sponsor-for-international-biathlon-union

### 2026-10-08: Adidas becomes new official partner of the International Biathlon Union

The International Biathlon Union has announced a long-term partnership with Adidas, launching at the Loop One Festival in Munich this October.

2 sources. https://clstr.news/cluster/adidas-becomes-new-official-partner-of-the-international-biathlon-union

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Cite as: International Biathlon Union sponsorship developments. CLSTR, https://clstr.news/situations/international-biathlon-union-sponsorship-developments