# Internorga trade fair anniversary preparations

> Live situation record from CLSTR: https://clstr.news/situations/internorga-trade-fair-anniversary-preparations
> Updated: 2026-10-12T09:26:55.000Z. Sources: 4. Developments: 2.

In preparation for its 100th anniversary in 2027, the Internorga trade fair for the hospitality and foodservice industry has initiated several organizational changes.

The fair first unveiled a new corporate design featuring a revised wordmark, a new color and image palette, and the campaign motto ‘There’s more inside.’ The rebranding utilizes a circle motif to evoke industry symbols like plates and glasses, while reinterpreting the pineapple as a symbol for the ideas and innovations within the sector.

Following the rebranding, Internorga announced a restructuring of its exhibition halls to better accommodate industry growth. The Digital Solutions sector will occupy Hall A3 in its entirety, and the Food & Beverages section is expanding to a record size. Additionally, a new independent exhibition area titled ‘Future Food & Drinks’ is being established in Hall B5 to highlight emerging themes.

## Timeline

### 2026-10-12: Internorga restructures exhibition halls for anniversary edition

Internorga is restructuring its exhibition halls for its anniversary edition, expanding its Food & Beverages area and dedicating Hall A3 entirely to Digital Solutions for the hospitality industry.

2 sources. https://clstr.news/cluster/internorga-restructures-exhibition-halls-for-anniversary-edition

### 2026-09-22: Internorga unveils new corporate design ahead of 100th anniversary

Internorga has introduced a new corporate design and campaign motto, ‘There’s more inside,’ ahead of its 100th anniversary trade fair in 2027.

3 sources. https://clstr.news/cluster/internorga-unveils-new-corporate-design-ahead-of-100th-anniversary

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Cite as: Internorga trade fair anniversary preparations. CLSTR, https://clstr.news/situations/internorga-trade-fair-anniversary-preparations