# Irn‑Bru marketing push in Scotland

> Live situation record from CLSTR: https://clstr.news/situations/irnbru-marketing-push-in-scotland
> Updated: 2026-08-05T10:05:28.000Z. Sources: 2. Developments: 2.

In late July 2026, Irn‑Bru’s owner AG Barr announced an £8 million advertising campaign across the United Kingdom, themed around its “Made in Scotland” heritage. The rollout included TV, video‑on‑demand, social media and out‑of‑home placements, a nationwide sampling of over 850,000 cans, and hourly cash‑prize draws to celebrate the brand’s 125th anniversary.

Following the launch, early August saw the brand extend its promotion into retail fashion through a partnership with Uniqlo. The Japanese apparel chain introduced an Irn‑Bru‑themed collection in its Edinburgh and Glasgow stores, offering custom‑embroidery and limited‑edition T‑shirts that reference the drink’s Scottish identity. The collaboration adds a tangible, shop‑floor dimension to the broader advertising effort.

Together, these steps illustrate Irn‑Bru’s multi‑channel strategy to reinforce its Scottish roots and boost sales across both beverage and merchandise markets.

## Timeline

### 2026-08-05: Uniqlo launches Irn‑Bru collaboration in Edinburgh and Glasgow stores

Uniqlo will sell a new Irn‑Bru‑themed collection with custom embroidery at its Edinburgh and Glasgow stores from Aug 7, featuring bags and T‑shirts priced around £13‑£20.

2 sources. https://clstr.news/cluster/uniqlo-launches-irnbru-collaboration-in-edinburgh-and-glasgow-stores

### 2026-07-21: Irn‑Bru launches £8 million 'Made in Scotland' advertising push across the UK

Irn‑Bru is spending £8 million to revive its “Made in Scotland from Girders” campaign in the UK, with TV, social and out‑of‑home ads, 850,000‑can sampling and anniversary promotions.

2 sources. https://clstr.news/cluster/irnbru-launches-8-million-made-in-scotland-advertising-push-across-the-uk

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Cite as: Irn‑Bru marketing push in Scotland. CLSTR, https://clstr.news/situations/irnbru-marketing-push-in-scotland