# Itaú Personnalité service tier expansion

> Live situation record from CLSTR: https://clstr.news/situations/ita-personnalit-service-tier-expansion
> Updated: 2026-10-13T16:07:48.000Z. Sources: 17. Developments: 2.

Itaú Personnalité has expanded its ‘Minhas Vantagens’ relationship program by introducing ‘Nível 6 – Reconhecimento’ (Level 6 – Recognition). This new tier is positioned above the existing five levels to serve the bank’s most engaged, high-net-worth clients.

Benefits for this top tier include access to the Mastercard The World Legend card, the Sala Pedra Preta lounge in Guarulhos, offshore consultancy, and global investment options. The bank maintains a distinction between its Uniclass segment, which serves middle-income clients, and the Personnalité segment, which is reserved for individuals with higher monthly incomes or significant investment holdings.

## Timeline

### 2026-10-13: Itaú Unibanco segments services for Uniclass and Personnalité clients

Itaú Unibanco differentiates its Uniclass and Personnalité segments through income requirements, investment minimums, and tiered rewards programs offering premium credit cards and travel benefits.

2 sources. https://clstr.news/cluster/ita-unibanco-segments-services-for-uniclass-and-personnalit-clients

### 2026-09-23: Itaú Personnalité launches Level 6 tier for high-net-worth clients

Itaú Personnalité has launched 'Nível 6 – Reconhecimento,' a new top tier in its Minhas Vantagens program offering premium benefits like the Mastercard The World Legend and offshore consultancy.

15 sources. https://clstr.news/cluster/ita-personnalit-launches-level-6-loyalty-tier-for-high-net-worth-clients

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Cite as: Itaú Personnalité service tier expansion. CLSTR, https://clstr.news/situations/ita-personnalit-service-tier-expansion