# Italian agri-food export and brand value trends

> Developing situation record from CLSTR: https://clstr.news/situations/italian-agri-food-export-and-brand-value-trends
> Updated: 2026-10-30T13:39:41.000Z. Sources: 9. Developments: 2.

The Italian agri-food sector has demonstrated strong export performance, with food and wine exports reaching a record 73 billion euros in 2025. Within specific commodities, Italy has secured the top position among global apple exporters for the second consecutive year during the 2025/26 campaign, holding a 17% share of the global export value and generating 1.2 billion euros from 1,060 million kilograms of exported apples.

Despite these record figures, industry experts have identified a value gap regarding brand recognition. While Italian brands account for 19% of the top 100 global food brands, they represent only 7.4% of their total value. The sector faces ongoing challenges from climate change, rising energy costs, and geopolitical crises, highlighting a need to transform high product quality into greater long-term economic value and consumer trust.

## Timeline

### 2026-10-30: Italy leads global apple exports for second consecutive year

Italy has ranked as the world's leading apple exporter for the second consecutive year, capturing 17% of the global export value and reaching 86 countries.

7 sources. https://clstr.news/cluster/italy-leads-global-apple-exports-for-second-consecutive-year

### 2026-10-30: Italian brands face value gap despite record food exports

Italian food exports hit a record 73 billion euros in 2025, yet Italian food brands hold only 7.4% of the total value of the world's top 100 brands, highlighting a gap between quality and brand reputation.

2 sources. https://clstr.news/cluster/italian-brands-face-value-gap-despite-record-food-exports

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Cite as: Italian agri-food export and brand value trends. CLSTR, https://clstr.news/situations/italian-agri-food-export-and-brand-value-trends