# Italian consumer appliance purchasing trends

> Live situation record from CLSTR: https://clstr.news/situations/italian-consumer-appliance-purchasing-trends
> Updated: 2026-09-23T13:00:00.000Z. Sources: 12. Developments: 2.

Research conducted by Ipsos Doxa for Miele indicates a shift in Italian consumer behavior regarding home appliances. Consumers are increasingly prioritizing durability, repairability, and efficiency over low initial costs. 

Approximately 97% of respondents consider durability an important factor, with 58% identifying it as their primary purchasing criterion. This preference is most pronounced among consumers aged 18 to 34, where 64% prioritize longevity. The demand for long-lasting products is highest for refrigerators and washing machines. Furthermore, 97% of participants expressed a willingness to pay higher prices for appliances that offer greater longevity, aligning with European regulatory efforts such as the EU ‘right to repair’ directive.

## Timeline

### 2026-09-23: Italian consumers prioritize food practicality and quality

Research shows Italian consumers prioritize practical, high-quality food solutions, while a separate study highlights a gap in deep economic news consumption among Italians.

10 sources. https://clstr.news/cluster/citterio-research-italians-prioritize-practicality-and-quality-in-cooking

### 2026-09-16: Italian consumers prioritize appliance durability over low prices

Research by Ipsos Doxa for Miele shows Italian consumers prioritize appliance durability and repairability over low prices, reflecting a growing trend toward sustainability and the EU right to repair.

2 sources. https://clstr.news/cluster/italian-consumers-prioritize-appliance-durability-over-low-prices

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Cite as: Italian consumer appliance purchasing trends. CLSTR, https://clstr.news/situations/italian-consumer-appliance-purchasing-trends