# Italian e-commerce market trends and shifts

> Live situation record from CLSTR: https://clstr.news/situations/italian-e-commerce-market-trends-and-shifts
> Updated: 2026-09-15T17:21:16.000Z. Sources: 4. Developments: 2.

In late August 2026, market rankings for the Italian e-commerce sector indicated that Amazon and Booking.com held the top positions, while Deliveroo, Just Eat, and Glovo led the food delivery segment. The food industry was characterized by a high concentration of domestic companies, though this presence decreased among the top ten operators.

By mid-September 2026, shifts in the general Top 10 rankings saw Mediaworld and Ikea enter the top tier, and the Apple Store rise to 6th place. Amidst these market changes, Deliveroo began diversifying its services by expanding beyond food delivery into a technology and smartphone accessories category. This new vertical, launched in partnership with La Casa de Las Carcasas, allows users to order items such as earphones and power banks, as the platform seeks to become a broader marketplace.

## Timeline

### 2026-09-15: Deliveroo expands into tech retail amid Italian e-commerce shifts

Deliveroo is expanding its Italian operations beyond food delivery to include tech accessories, while new e-commerce rankings show Mediaworld and Ikea entering Italy's top 10 online retailers.

4 sources. https://clstr.news/cluster/deliveroo-expands-into-tech-retail-amid-italian-e-commerce-shifts

### 2026-08-27: Italy ecommerce rankings show Amazon and food delivery leaders

The August 2026 Casaleggio Associati report shows Amazon leading Italy's ecommerce market, with Deliveroo, Just Eat, and Glovo dominating the food delivery sector.

2 sources. https://clstr.news/cluster/italy-ecommerce-rankings-show-amazon-and-food-delivery-leaders

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Cite as: Italian e-commerce market trends and shifts. CLSTR, https://clstr.news/situations/italian-e-commerce-market-trends-and-shifts