# Italian luxury menswear expansion in Japan

> Live situation record from CLSTR: https://clstr.news/situations/italian-luxury-menswear-expansion-in-japan
> Updated: 2026-08-24T05:36:34.000Z. Sources: 2. Developments: 2.

Luxury Italian menswear brands are introducing new autumn/winter collections and bespoke services in Japan. Zegna has released its ‘ELECTA LIGHT’ fabric for the 2026 season, a lightweight 2/2 twill designed for daily business wear that maintains the luster and durability of the classic ELECTA series. 

Additionally, the Neapolitan shirt brand Luigi Borrelli is scheduled to hold a ‘Su Misura’ bespoke event at Isetan Men’s in Shinjuku on September 5 and 6. The event offers 20 different collar styles and allows for customization of buttons, cuffs, and stitching, with custom shirt prices starting from 66,000 yen.

## Timeline

### 2026-08-24: Luxury Italian menswear brands launch new autumn/winter collections in Japan

Luxury Italian menswear brands Zegna and Luigi Borrelli are launching new autumn/winter collections and bespoke tailoring events in Japan.

2 sources. https://clstr.news/cluster/luxury-italian-menswear-brands-launch-new-autumnwinter-collections-in-japan

### 2026-07-27: ZEGNA launches luxurious summer wardrobe for July 2026

ZEGNA's July 2026 summer line highlights linen, silk‑mulberry and cotton pieces in a light palette, blending relaxed style with luxury tailoring.

2 sources. https://clstr.news/cluster/zegna-presents-2026-summer-collection-of-linen-and-silk-luxury-apparel

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Cite as: Italian luxury menswear expansion in Japan. CLSTR, https://clstr.news/situations/italian-luxury-menswear-expansion-in-japan