# Italian television viewership trends

> Live situation record from CLSTR: https://clstr.news/situations/italian-television-viewership-trends
> Updated: 2026-08-23T08:48:52.000Z. Sources: 6. Developments: 3.

In August 2026, Italian television viewership reflected a diverse range of programming across major networks.

On August 5, the French adventure-comedy film ‘Teo e Zodi – Un cammello per amico’ aired on Rai 1, attracting approximately 1.8 million viewers and a 23% audience share. This performance placed it among the most-watched programs of the night, alongside ‘Far Away’ and the film ‘Oppenheimer’ on Canale 5.

By mid-August, viewership patterns shifted toward musical tributes and sporting events. On August 14, Rai 1’s musical tribute ‘Viva Mogol! Con i grandi della musica’, hosted by Massimo Giletti, drew 1,552,000 viewers (17.1% share). Rai 2 saw significant engagement with the European Athletics Championships, which attracted 1,928,000 viewers (15.6% share), while Canale 5’s ‘L’Erede’ reached 1,369,000 viewers.

On August 22, Mediaset showed dominance in prime time. Canale 5’s ‘Ciao Darwin 9’ secured the highest viewership with 1,307,000 viewers (14.7% share), while Rai 1’s film ‘Tutta un’altra vita’ drew 1,209,000 viewers (11.1% share). In the access prime time slot, Canale 5’s ‘La Ruota della Fortuna’ led with 2,604,000 viewers (21.5% share), whereas Rai 1’s ‘L’Eredità Summer’ fell below two million viewers. Additionally, Rai 3’s ‘La Notte della Taranta’ saw growth, attracting 809,000 viewers (8.5% share) compared to its 2025 performance.

## Timeline

### 2026-08-23: Italian television ratings show Mediaset dominance on August 22

Italian TV ratings for August 22, 2026, show Mediaset winning prime time with ‘Ciao Darwin 9’, while Rai 3’s ‘La Notte della Taranta’ continues to grow its audience.

4 sources. https://clstr.news/cluster/italian-television-ratings-show-mediaset-dominance-on-august-22

### 2026-08-14: Italian television ratings show competition between Mogol tribute and athletics

Italian TV ratings for August 14, 2026, show Rai 1’s Mogol tribute drawing 1.55 million viewers, while Rai 2’s athletics coverage reached 1.92 million viewers.

3 sources. https://clstr.news/cluster/italian-television-ratings-show-competition-between-mogol-tribute-and-athletics

### 2026-08-05: Italian TV Ratings Highlight Strong Viewership for 'Teo e Zodi – Un cammello per amico' on Aug 5 2026

The French film *Teo e Zodi – Un cammello per amico* aired on Rai 1 on 5 Aug 2026, drawing about 1.8 million viewers (≈23 % share), making it one of Italy’s top‑rated programmes that night.

2 sources. https://clstr.news/cluster/italian-tv-ratings-highlight-strong-viewership-for-teo-e-zodi-un-cammello-per-amico-on-aug-5-2026

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Cite as: Italian television viewership trends. CLSTR, https://clstr.news/situations/italian-television-viewership-trends