# JA Town agricultural promotion campaigns

> Live situation record from CLSTR: https://clstr.news/situations/ja-town-agricultural-promotion-campaigns
> Updated: 2026-10-23T02:38:07.000Z. Sources: 3. Developments: 2.

The JA Town e-commerce platform, operated by Zen-Noh, has implemented seasonal promotional campaigns to encourage the consumption of domestically produced food. 

In early October, Hokuren launched a ‘New Rice Campaign’ featuring the Yumepirika rice variety, offering customers discount coupons and free shipping on over 600 eligible products through the ‘Kokusho Kokusan’ initiative. 

Later in October, the platform expanded its focus to seasonal produce from Shimane Prefecture, highlighting items such as ‘Saijo Kaki’ persimmons, melons, Nita rice, and red snow crab. This promotion also utilized the ‘Kokusho Kokusan Month’ framework to provide free shipping on selected domestic goods.

## Timeline

### 2026-10-23: JA Town promotes seasonal Shimane Prefecture produce

JA Town is offering seasonal Shimane Prefecture specialties, including persimmons and rice, with a free shipping campaign to promote domestic food consumption.

2 sources. https://clstr.news/cluster/ja-town-promotes-seasonal-shimane-prefecture-produce

### 2026-10-09: Hokuren launches new rice campaign on JA Town

Hokuren is hosting a new rice campaign on JA Town, offering 1,000 yen coupons and free shipping on over 600 products, including the highly-rated Yumepirika rice variety.

2 sources. https://clstr.news/cluster/hokuren-launches-new-rice-campaign-on-ja-town

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Cite as: JA Town agricultural promotion campaigns. CLSTR, https://clstr.news/situations/ja-town-agricultural-promotion-campaigns