# Japan broadens digital stamp rally program

> Live situation record from CLSTR: https://clstr.news/situations/japan-regional-tourism-stamp-rally-promotions
> Updated: 2026-08-07T01:41:06.000Z. Sources: 21. Developments: 8.

After the Ministry of Land, Infrastructure, Transport and Tourism announced a wave of free digital‑stamp rally festivals in late July 2024 – including events in Hyōgo, Odaiba, JR East’s Hamadori line, Yokohama, Funabashi and Tokyo’s Togoshi‑Ginza – municipalities used QR‑code stickers or app‑based stamps to give food, collectibles or lottery prizes and to draw families to local attractions through August and September. The model was quickly adopted elsewhere. From August 2024 Sano City added a rural‑restaurant rally, while Chikuhoku Village in Nagano ran a “Time‑Travel” rally through October. Toshima Ward in Tokyo launched a year‑round walking rally in July 2024, encouraging exploration of lesser‑known neighbourhood sites. In 2026 the programme expanded nationwide. Fukuoka Prefecture hosted two parallel rallies – a three‑station road‑station rally in Tōhō village and a city‑wide celebration linked to the “Keroro Gunso” film – both running to the end of August. Ishikawa’s Kagari Kichijōtei inn promoted the 33.3 km White Road scenic drive, while Gunma Prefecture ran the “Kanna‑Kobura∞Gurubura” rally from July to November, offering hot‑spring stay prizes. Hokkaido’s Tobetsu Town held a 33‑site rally using the Kyuria no‑code platform, with monthly ¥1 million prize draws. July 2026 also saw a coordinated summer rollout: Hyōgo’s “Yokai Village” rally, Odaiba’s Minions & Monsters adventure, JR East’s Hamadori line rally, and Yokohama’s “Summer Sounyan” rally, all free and family‑focused. Funabashi’s third digital rally and Tokyo’s Togoshi‑Ginza “Summer Stamp Festival” ran in August, while Toshima Ward’s walking rally continued year‑round. New cycling‑focused rallies launched in Niigata (Kubiki Cycling) and Nagano’s Chikuhoku Village, using the Spot tour and furari apps to attract cyclists.

## Timeline

### 2026-08-07: Japan launches 2026 digital cycling stamp rally events in Niigata and Nagano

Japan’s Niigata and Nagano regions host free 2026 digital cycling stamp rallies, using Spot tour and furari apps to guide participants through dozens of scenic checkpoints and offer local prizes.

5 sources. https://clstr.news/cluster/japan-launches-2026-digital-cycling-stamp-rally-events-in-niigata-and-nagano

### 2026-07-29: Japan rolls out stamp rally tours in Tokyo’s Toshima Ward and Chikuhoku Village

Tokyo’s Toshima Ward and Chikuhoku Village start free stamp‑rally tourism events in July 2026, one with five local sites and mascots, the other app‑based with 17 checkpoints and prizes.

2 sources. https://clstr.news/cluster/japan-rolls-out-stamp-rally-tours-in-tokyos-toshima-ward-and-chikuhoku-village

### 2026-07-27: Funabashi and Tokyo districts launch summer digital stamp rallies

Funabashi City and Tokyo’s Togoshi Ginza launch summer digital stamp rallies in August 2026, offering food prizes, collectibles and ¥300 coupons to participants who gather stamps at local sites.

3 sources. https://clstr.news/cluster/funabashi-and-tokyo-districts-launch-summer-digital-stamp-rallies

### 2026-07-27: Sano City and Chikuhoku Village launch 2026 stamp rally tourism programs

Sano City (Tochigi) and Chikuhoku Village (Nagano) will host 2026 stamp‑rally tourism events, offering QR‑code or app‑based stamp collection and prize draws for local products and vouchers.

2 sources. https://clstr.news/cluster/sano-city-and-chikuhoku-village-launch-2026-stamp-rally-tourism-programs

### 2026-07-24: Japan rolls out summer 2026 digital stamp rally events across multiple cities

Japan launches four free digital stamp rally festivals in July‑August 2026, covering Hyōgo, Odaiba, the Joban line, and Yokohama with QR‑code stamps, prizes and limited‑edition merchandise.

5 sources. https://clstr.news/cluster/japan-rolls-out-summer-2026-digital-stamp-rally-events-in-hyogo-and-odaiba

### 2026-07-14: Tobetsu, Hokkaido launches digital stamp rally with Kyuria

Tobetsu, Hokkaido will run a digital stamp rally from July to November 2026, using Miliad’s Kyuria platform, with 33 locations and monthly prizes worth up to ¥1 million.

2 sources. https://clstr.news/cluster/tobetsu-hokkaido-launches-digital-stamp-rally-with-kyuria

### 2026-07-04: Japan rolls out regional tourism promotions including White Road drive campaign and Gunma stamp rally

Japan promotes regional travel with a free‑toll drive package on the White Road in Ishikawa‑Gifu and a Gunma stamp rally offering hot‑spring stay prizes.

2 sources. https://clstr.news/cluster/japan-rolls-out-regional-tourism-promotions-including-white-road-drive-campaign-and-gunma-stamp-rall

### 2026-06-26: Fukuoka launches digital stamp rally events to boost local tourism

Fukuoka’s Tōhō village and city host digital stamp‑rally promotions (June–Aug 2026) to showcase roadside stations and green sites, offering prize draws and exclusive stickers.

2 sources. https://clstr.news/cluster/fukuoka-launches-digital-stamp-rally-events-to-boost-local-tourism

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Cite as: Japan broadens digital stamp rally program. CLSTR, https://clstr.news/situations/japan-regional-tourism-stamp-rally-promotions
