# Japan retail mobile app usage trends

> Live situation record from CLSTR: https://clstr.news/situations/japan-retail-mobile-app-usage-trends
> Updated: 2026-08-25T10:57:00.000Z. Sources: 4. Developments: 2.

A report by Fuller Co., Ltd. analyzing Japanese retail app usage from January 2025 to June 2026 indicates an upward trend in monthly usage time across all demographics aged 20 and older. 

Growth was most significant among men in their 20s, who saw a 30.3% increase in usage. The data also highlights generational differences in app variety: approximately 30.0% of users aged 60 and older utilize five or more different retail apps per month, whereas 54.4% of teenagers use only a single app.

## Timeline

### 2026-08-25: Japan retail app usage rises, led by 30.3% growth in men in their 20s

A report by Fuller Co., Ltd. shows rising retail app usage in Japan, with a 30.3% increase among men in their 20s and higher app diversity among users aged 60 and older.

2 sources. https://clstr.news/cluster/japan-retail-app-usage-rises-led-by-303-growth-in-men-in-their-20s

### 2026-08-25: Japan fitness app market projected to exceed 27.8 billion USD by 2036

Japan's fitness app market is forecasted to grow from 2.6 billion USD in 2025 to over 27.8 billion USD by 2036, driven by rising demand for digital wellness and home workouts.

2 sources. https://clstr.news/cluster/japan-fitness-app-market-projected-to-exceed-278-billion-usd-by-2036

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Cite as: Japan retail mobile app usage trends. CLSTR, https://clstr.news/situations/japan-retail-mobile-app-usage-trends