# Japanese beauty and cosmetics product launches

> Live situation record from CLSTR: https://clstr.news/situations/japanese-beauty-and-cosmetics-product-launches
> Updated: 2026-09-20T09:00:00.000Z. Sources: 4. Developments: 2.

In late August and September 2026, various beauty and cosmetics brands in Japan announced several new product launches.

LANEIGE introduced its 2026 Holiday Collection, which includes the “Limited Edition Lip Treats” series and the Lip Glowy Balm Sparkling Party Edition. Concurrently, Unilever Japan announced refill options for its Dove Beauty Serum Body Wash series, specifically for the “Moisture Charge” variant.

Other brands also debuted new items, including CANMAKE with its ‘Airy Extension Liner’ and a new shade for its ‘Curl Sniper Mascara’. Shiseido’s Elixir brand released an updated ‘Total V Cream’, while Maquillage introduced a cushion foundation using ‘Serum First Technology’. Additional releases included sheet masks from Derma Laser and Rall. +, as well as a limited edition eyebrow mascara from PMEL.

## Timeline

### 2026-09-20: Japanese beauty brands announce new product launches

Japanese beauty brands including CANMAKE, Maquillage, and Elixir are launching new skincare and makeup products through late September 2026.

3 sources. https://clstr.news/cluster/japanese-beauty-brands-announce-new-product-launches

### 2026-08-31: LANEIGE and Dove announce new beauty product releases in Japan

LANEIGE launches its 2026 Holiday Lip Collection, while Dove introduces refills for its award-winning Beauty Serum Body Wash series in Japan.

2 sources. https://clstr.news/cluster/laneige-and-dove-announce-new-beauty-product-releases-in-japan

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Cite as: Japanese beauty and cosmetics product launches. CLSTR, https://clstr.news/situations/japanese-beauty-and-cosmetics-product-launches