# Japanese beauty and hair styling trends

> Developing situation record from CLSTR: https://clstr.news/situations/japanese-beauty-and-hair-styling-trends
> Updated: 2026-10-11T01:00:00.000Z. Sources: 3. Developments: 2.

Beauty and hair styling trends in Japan have seen increased attention through social media and specialized product rankings. Initial observations noted a shift in consumer behavior, exemplified by a viral video of a client transitioning from low-cost, 1,000-yen haircut services to a professional salon for a dramatic style change. This highlighted a landscape where consumers navigate between budget-friendly, streamlined shops and professional establishments.

Subsequent trends have focused on specific styling techniques and product preferences. Popular methods include the ‘kururinpa’ braiding technique for hair stability, while the ‘wolf-cut’ remains a significant fashion focus for men in Tokyo. In terms of consumer products, Aesop’s ‘Sculpt Hair Polish’ has emerged as a top-ranked item for its balance of hold and washability, alongside interest in Shiseido Men’s oil-control serums.

## Timeline

### 2026-10-11: Beauty and hair styling trends gain popularity in Japan

Recent Japanese beauty trends highlight quick twin hair styling techniques and popular products like Aesop’s hair polish and Shiseido Men’s skincare.

2 sources. https://clstr.news/cluster/beauty-and-hair-styling-trends-gain-popularity-in-japan

### 2026-09-28: Japan hair care trends: Viral salon transformation and budget service shifts

A viral video of a man's dramatic transformation from a budget haircut to a professional salon style highlights evolving trends and service models in Japan's hair care industry.

2 sources. https://clstr.news/cluster/japan-hair-care-trends-viral-salon-transformation-and-budget-service-shifts

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Cite as: Japanese beauty and hair styling trends. CLSTR, https://clstr.news/situations/japanese-beauty-and-hair-styling-trends