# Japanese beauty industry expansion

> Live situation record from CLSTR: https://clstr.news/situations/japanese-beauty-industry-expansion
> Updated: 2026-10-15T01:12:00.000Z. Sources: 6. Developments: 2.

Japanese beauty companies continue to expand their international presence and diversify product lines. Mirai Co., Ltd. is showcasing its fermentation-based skincare brand, ‘I’m PINCH’, at the K-BEAUTY EXPO KOREA 2026. The brand utilizes a unique process involving 900 million natto bacteria to ferment domestic rice bran and soybeans over 192 hours.

Domestic product developments include Armada Co., Ltd. releasing the ‘EGUTAM eyeliner’, a salon-exclusive product containing 15 types of beauty ingredients to care for the skin around the eyes. I-ne Co., Ltd. is set to introduce the ‘YOLU Moving Sakura Series’ on November 16, a seasonal hair and body care line featuring upcycled sakura extract designed to protect against pollen and UV damage. 

Additionally, Dentalpro Co., Ltd. has announced the ‘DENTALPRO Black Diamond PLUS Large Head’ toothbrush, which targets men in their 40s and 50s by combining a slim shape with a larger head for efficient cleaning.

## Timeline

### 2026-10-15: Japanese beauty brands expand market presence and product lines

Japanese beauty companies are expanding, with Mirai Co., Ltd. showcasing fermentation skincare in South Korea and brands like EGUTAM and YOLU launching new specialized hair and eye care products.

4 sources. https://clstr.news/cluster/japanese-beauty-brands-launch-new-products-and-expand-to-korea

### 2026-09-15: Coles expands skincare range with new K-beauty brands

Coles is expanding its skincare range with over 100 new products, notably introducing K-beauty brands like COSRX and Beauty of Joseon to its national stores and online platforms.

2 sources. https://clstr.news/cluster/coles-expands-skincare-range-with-new-k-beauty-brands

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Cite as: Japanese beauty industry expansion. CLSTR, https://clstr.news/situations/japanese-beauty-industry-expansion