# Japanese confectionery product launches

> Live situation record from CLSTR: https://clstr.news/situations/japanese-confectionery-product-launches
> Updated: 2026-09-29T06:19:33.000Z. Sources: 4. Developments: 2.

Various Japanese confectionery companies have announced new seasonal and specialty products.

In Shinjuku, NIGICHA is launching two ‘onigiri-style ohagi’ varieties in collaboration with the Kiri brand. These seasonal autumn sweets, featuring matcha and chestnut flavors paired with cream cheese, are available through October 31, 2026.

In Aichi Prefecture, Okame-do is introducing the ‘Ogura Butter Anmaki’, which combines Hokkaido red bean paste with local Toyohashi dairy. The company is also launching an experiential dining menu at its Kominka Cafe involving customizable ‘Steamed Hokuhoku Oni Manju’.

## Timeline

### 2026-09-29: Okame-do announces new confectionery products in Aichi

Aichi-based confectioner Okame-do will launch the ‘Ogura Butter Anmaki’ and a customizable steamed ‘Oni Manju’ dining experience on October 1, 2026.

2 sources. https://clstr.news/cluster/okame-do-announces-new-confectionery-products-in-aichi

### 2026-09-15: NIGICHA launches new seasonal ohagi sweets in collaboration with Kiri

NIGICHA is releasing two new autumn-themed 'onigiri-style ohagi' sweets in collaboration with Kiri cheese at its Shinjuku Gyoenmae shop from September 15, 2026.

3 sources. https://clstr.news/cluster/nigicha-launches-new-seasonal-ohagi-sweets-in-collaboration-with-kiri

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Cite as: Japanese confectionery product launches. CLSTR, https://clstr.news/situations/japanese-confectionery-product-launches