# Japanese consumer market response to summer heat

> Live situation record from CLSTR: https://clstr.news/situations/japanese-consumer-market-response-to-summer-heat
> Updated: 2026-08-08T09:00:51.000Z. Sources: 5. Developments: 2.

Consumer brands in Japan are introducing specialized products to help people manage extreme summer heat. 

Initial developments included the launch of cooling athleisure by South Korean brand Andar in Tokyo, alongside budget-friendly summer wear from Japanese brand Mont-bell featuring heat-dissipating fabrics. 

As heat persists, the market has expanded to include personal care items such as menthol-infused body sorbets, cooling herbal sprays, and deodorizing mists. In the apparel sector, major retailers like Uniqlo, MUJI, and Workman are emphasizing high-performance, breathable innerwear designed to combat humidity and perspiration.

## Timeline

### 2026-08-08: Consumer brands launch cooling products and functional apparel to combat summer heat

Retailers and cosmetic brands are releasing cooling products, including menthol mists, functional BB sprays, and high-performance innerwear from MUJI, Uniqlo, and Workman, to combat extreme summer heat.

4 sources. https://clstr.news/cluster/consumer-brands-launch-cooling-products-and-functional-apparel-to-combat-summer-heat

### 2026-08-04: Andar launches Shibuya pop‑up store with cooling athleisure as Mont‑bell highlights summer wear

Andar opens a Shibuya pop‑up (Aug 11‑Sep 12 2026) featuring cooling bras, shorts and limited denim, while Mont‑bell lists 13 under‑¥10k men’s items using Wickron Cool fabric for hot‑weather comfort.

2 sources. https://clstr.news/cluster/andar-launches-shibuya-popup-store-with-cooling-athleisure-as-montbell-highlights-summer-wear

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Cite as: Japanese consumer market response to summer heat. CLSTR, https://clstr.news/situations/japanese-consumer-market-response-to-summer-heat