# Japanese convenience store promotional campaigns

> Live situation record from CLSTR: https://clstr.news/situations/japanese-convenience-store-promotional-campaigns
> Updated: 2026-09-15T03:10:09.000Z. Sources: 10. Developments: 2.

Major Japanese convenience store chains have initiated large-scale promotional campaigns. 

FamilyMart launched a breakfast combo discount called ‘Asa Famima Kombi-wari’ across approximately 16,100 stores. The promotion allows customers to purchase a set of an onigiri or bread paired with tea or coffee for 250 yen between 5:00 AM and 11:00 AM. This initiative, part of the company’s 45th-anniversary celebrations, aims to provide value during periods of rising inflation.

Simultaneously, FamilyMart introduced a ‘buy one, get one free’ campaign on various products, including lattes, yogurt, and snacks, alongside app-based coupons for gummy products. Lawson also launched its ‘Hapi Toku Matsuri’ event, offering free drink coupons for customers who spend 300 yen on rice balls in a single transaction.

## Timeline

### 2026-09-15: FamilyMart and Lawson launch major promotional campaigns in Japan

Japanese convenience stores FamilyMart and Lawson have launched major promotional campaigns, including buy-one-get-one-free offers and free drink coupons with food purchases.

6 sources. https://clstr.news/cluster/familymart-and-lawson-launch-major-promotional-campaigns-in-japan

### 2026-09-14: FamilyMart launches breakfast combo discount in Japan

FamilyMart is launching a breakfast combo discount in Japan, offering sets of onigiri or bread with tea or coffee for 250 yen between 5:00 AM and 11:00 AM.

6 sources. https://clstr.news/cluster/familymart-launches-breakfast-combo-discount-in-japan

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Cite as: Japanese convenience store promotional campaigns. CLSTR, https://clstr.news/situations/japanese-convenience-store-promotional-campaigns