# Japanese food brand marketing campaigns

> Live situation record from CLSTR: https://clstr.news/situations/japanese-food-brand-marketing-campaigns
> Updated: 2026-09-17T00:08:57.000Z. Sources: 5. Developments: 2.

Japanese food brands have initiated new marketing campaigns and product promotions. Toyo Suisan is marking the 15th anniversary of Maruchan Seimen with a television commercial featuring actor Koji Yakusho, utilizing the new catchphrase “Noodles are everything.”

In a separate campaign, Marugame Seimen is using a commercial starring Aya Ueto to showcase different udon textures, specifically “kamanuki” and “shime” preparation styles. To support this, the company is hosting a two-day sampling event on September 18 and 19 at participating locations across Japan.

## Timeline

### 2026-09-17: Japanese food brands launch new marketing campaigns

Japanese food companies Toyo Suisan and Marugame Seimen are launching new marketing campaigns featuring Koji Yakusho and Aya Ueto to celebrate product milestones and unique noodle textures.

2 sources. https://clstr.news/cluster/japanese-food-brands-launch-new-marketing-campaigns

### 2026-09-14: Japanese confectionery brands launch new music-themed gummy campaigns

Japanese confectionery brands Kanro and Bourbon have launched new gummy candy commercial campaigns featuring musical collaborations with artists Fumino, Atarashii Gakko!, and Aina The End.

3 sources. https://clstr.news/cluster/japanese-confectionery-brands-launch-new-music-themed-gummy-campaigns

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Cite as: Japanese food brand marketing campaigns. CLSTR, https://clstr.news/situations/japanese-food-brand-marketing-campaigns