# Japanese food chains launch autumn and Tsukimi menus

> Live situation record from CLSTR: https://clstr.news/situations/japanese-food-chains-autumn-seasonal-menu-launches
> Updated: 2026-09-02T02:59:09.000Z. Sources: 18. Developments: 4.

Japanese food chains are launching seasonal autumn and moon-viewing (Tsukimi) themed menus. Mos Burger has introduced a lineup including the Tsukimi Focaccia with golden cheese sauce and the Menchi Katsu Cheese Burger, alongside pre-sale items like the ‘Hot Osatsu Ball ~Purple Sweet Potato~’. Mister Donut is returning with its eighth annual ‘Satsumaimo Do’ donut series, featuring five varieties including Salt Butter and Crème Brûlée. 

Mcdonald's Japan is celebrating the 35th anniversary of its Tsukimi Burger with an eight-item lineup, such as the ‘Aburi Gyu Sukiyaki-fu Tsukimi’ burger and the ‘Cheese Cheese Double Tsukimi’. Kentucky Fried Chicken (KFC) has launched its ‘Torori Tsukimi’ series, while Don Quijote’s TOROLISTA brand has introduced a ‘Toroli Mangetsu Teritama Pizza’. Starbucks Japan has joined the seasonal trend with the ‘Torori Mistsuimo Beni Haruka Frappuccino’, a sweet potato-based beverage.

Other participating chains include Hokka Hokka Tei, Sukiya, Zesseria, and Komeda Coffee. Shabu-yo, operated by Skylark Restaurants, is scheduled to host an ‘Autumn Mushroom and Duck Shabu-shabu Fair’ starting September 10, featuring duck meat and porcini-scented broth. Matsuya Foods is updating its ‘Gyu Bibin-don’ with a new sauce, and Amazon Japan is offering discounted Matsuya frozen meal sets through its Smile Sale.

## Timeline

### 2026-09-02: Japanese food chains launch seasonal autumn and Tsukimi menus

Japanese food chains including McDonald's, Starbucks, and Matsuya are launching seasonal autumn and Tsukimi-themed menus, alongside various retail promotions and discounts.

12 sources. https://clstr.news/cluster/mcdonalds-japan-launches-seasonal-tsukimi-menu-amid-food-retail-sales

### 2026-08-30: Japanese food chains launch seasonal Tsukimi menus

Japanese food chains including McDonald's, KFC, Sukiya, and Hokka Hokka Tei have launched seasonal “Tsukimi” menus featuring egg-themed dishes and limited-time autumn flavors.

7 sources. https://clstr.news/cluster/japanese-fast-food-chains-launch-seasonal-tsukimi-menus

### 2026-08-28: Japanese food chains launch seasonal sweet potato menus

Mos Burger and Mister Donut are introducing new seasonal sweet potato-themed products in Japan, including Mos Burger's Osatsu Balls and Mister Donut's updated Satsumaimo Do series.

3 sources. https://clstr.news/cluster/japanese-food-chains-launch-seasonal-sweet-potato-menus

### 2026-08-27: Mos Burger announces autumn seasonal menu

Mos Burger is launching its autumn seasonal menu, featuring Tsukimi Focaccia and cheese-based burgers starting September 9, with pre-sales for sweet potato items beginning August 28.

2 sources. https://clstr.news/cluster/mos-burger-announces-autumn-seasonal-menu

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Cite as: Japanese food chains launch autumn and Tsukimi menus. CLSTR, https://clstr.news/situations/japanese-food-chains-autumn-seasonal-menu-launches