# Japanese food service and consumer trends > Live situation record from CLSTR: https://clstr.news/situations/japanese-food-service-and-consumer-trends > Updated: 2026-10-10T00:31:41.000Z. Sources: 4. Developments: 2. The Japanese food and beverage sector is seeing diverse developments in service models and consumer engagement. In the corporate sector, companies are expanding office-based meal services to improve employee welfare and health management. Snap Foods Inc. introduced ‘MARTAN for Office’, a nutritionist-designed mala tang delivery service. Meanwhile, Minna no Shashoku Co., Ltd. removed setup and monthly fees for its buffet-style delivery service to increase accessibility, a move supported by Japanese tax reforms that raised the non-taxable limit for employee meal benefits to 7,500 yen per month. In the retail and restaurant sectors, food chains are utilizing new product launches and aggressive discount campaigns to attract customers. Major players including Marugame Seimen, Yoshinoya, and Seven-Eleven have introduced new menu items. Concurrently, various establishments such as Amiyakitei, Bamiyan, Kura Sushi, and Fujiya are implementing price reductions, coupons, and promotional festivals to drive consumer interest. ## Timeline ### 2026-10-10: Japanese food chains launch new products and major discount campaigns Japanese food chains including Marugame Seimen, Yoshinoya, and Kura Sushi are launching new products and major discount campaigns, such as half-price deals and free item coupons. 3 sources. https://clstr.news/cluster/japanese-food-chains-launch-new-products-and-major-discount-campaigns ### 2026-09-30: Japanese companies launch new office meal services to boost employee welfare New office meal services in Japan, including MARTAN's healthy mala tang and Minna no Shashoku's zero-fee model, aim to boost employee welfare and utilize expanded tax-free meal subsidies. 2 sources. https://clstr.news/cluster/japanese-companies-launch-new-office-meal-services-to-boost-employee-welfare --- Cite as: Japanese food service and consumer trends. CLSTR, https://clstr.news/situations/japanese-food-service-and-consumer-trends