# Japanese limited‑edition fashion collaborations > Live situation record from CLSTR: https://clstr.news/situations/japanese-limitededition-fashion-collaborations > Updated: 2026-07-29T09:59:40.000Z. Sources: 3. Developments: 2. In late July 2026, two separate Japanese retailers announced limited‑edition merchandise tied to entertainment brands. On 21 July, the rock group Zaazaa teamed with fashion shop GEKIROCK CLOTHING to release a series of zip‑up hoodies and T‑shirts designed by Amatsukami. The items, priced between ¥7,700 and ¥13,200, could be reserved until 30 July, and buyers of two or more pieces were offered entry to an exclusive fan‑only signing event in Shibuya on 27 September. A week later, on 29 July, online fashion platform ZOZO unveiled a 13‑item collection created with the urban‑fantasy RPG Zenless Zone Zero. The range, sold exclusively through ZOZOTOWN, included T‑shirts, tote bags and high‑end outerwear such as a MA‑1 jacket and a Chester‑coat, with prices from ¥3,795 to ¥38,280. Reservations opened on 31 July and ran through 31 August, with a pop‑up exhibition held in Shibuya on 15‑16 August and delivery slated for mid‑November to mid‑December. Both announcements illustrate a growing trend among Japanese fashion retailers to partner with music groups and video‑game franchises, offering collectible apparel, timed reservations, and related fan events or pop‑up displays. ## Timeline ### 2026-07-29: ZOZO launches limited Zenless Zone Zero collaboration merchandise ZOZO released a limited‑edition Zenless Zone Zero merchandise line on ZOZOTOWN, with 13 items available for reservation July 31‑August 31 2026 and an exhibition in Shibuya. 2 sources. https://clstr.news/cluster/zozo-launches-limited-zenless-zone-zero-collaboration-merchandise ### 2026-07-21: Zaazaa partners with GEKIROCK CLOTHING for limited‑edition merch and fan event in Tokyo Zaazaa teams up with GEKIROCK CLOTHING for limited‑edition hoodies and T‑shirts, with a fan‑only signing event in Shibuya on Sept 27. 2 sources. https://clstr.news/cluster/zaazaa-partners-with-gekirock-clothing-for-limitededition-merch-and-fan-event-in-tokyo --- Cite as: Japanese limited‑edition fashion collaborations. CLSTR, https://clstr.news/situations/japanese-limitededition-fashion-collaborations