# Japanese matcha product and retail expansion

> Live situation record from CLSTR: https://clstr.news/situations/japanese-matcha-product-and-retail-expansion
> Updated: 2026-09-27T04:16:50.000Z. Sources: 6. Developments: 3.

Various Japanese businesses are expanding the reach of matcha through specialized product lines and retail events. 

In Miyagi Prefecture, the company Sunny Apricot expanded its matcha product lineup by introducing ‘Premium Grade’ and ‘Select Grade’ starter sets. These sets utilize a specialized shaker to simplify preparation and include organic matcha from Kyoto. The company has also begun supplying confectionery-grade matcha to professional kitchens, such as Restaurant Cache-Cache.

In Nagoya, the online brand MAMIDORI is conducting a series of pop-up events to increase matcha popularity and address industry challenges, such as the shortage of successors among tea farmers. Following a successful 10-day event at Hankyu Umeda Main Store where approximately 11,040 units were sold, the brand scheduled a six-day pop-up titled “SAKAE TASTE COLLECTION” at Nagoya Sakae Mitsukoshi from September 16 to September 21, 2026. This event featured products like MAMIDORI Daifuku, madeleines, and macarons, including limited-edition “imperfect” macarons with cracks or damage.

MAMIDORI, which uses 100% high-quality matcha from Wazuka, Kyoto, also announced a special sales event in Nakazakicho, Osaka, for October 24, 2026. This event will focus on freshly made madeleines featuring matcha ganache filling and chocolate coating without artificial coloring, alongside other items like daifuku and macarons.

## Timeline

### 2026-09-27: MAMIDORI to host special matcha madeleine sale in Osaka

Matcha sweets brand MAMIDORI will hold a special event in Osaka on October 24, 2026, featuring freshly made premium matcha madeleines made with Kyoto tea.

4 sources. https://clstr.news/cluster/mamidori-to-host-special-matcha-madeleine-sale-in-osaka

### 2026-09-06: MAMIDORI to host limited-time matcha sweets pop-up in Nagoya

Matcha sweets brand MAMIDORI will host a six-day pop-up store at Nagoya Sakae Mitsukoshi from September 16–21, 2026, featuring specialty products made from Kyoto matcha.

5 sources. https://clstr.news/cluster/mamidori-to-host-limited-time-matcha-sweets-pop-up-in-nagoya

### 2026-08-25: Sunny Apricot expands matcha product lineup in Miyagi

Miyagi-based Sunny Apricot is expanding its matcha starter set lineup with premium grades and has begun supplying confectionery matcha to the acclaimed Restaurant Cache-Cache.

2 sources. https://clstr.news/cluster/sunny-apricot-expands-matcha-product-lineup-in-miyagi

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Cite as: Japanese matcha product and retail expansion. CLSTR, https://clstr.news/situations/japanese-matcha-product-and-retail-expansion