# Japanese regional product promotions

> Live situation record from CLSTR: https://clstr.news/situations/japanese-regional-product-promotions
> Updated: 2026-09-13T23:10:00.000Z. Sources: 7. Developments: 2.

Various regional product promotions are being conducted in Japan through platforms like JA Town and local events.

Initial efforts included the promotion of award-winning Shine Muscat grapes from Yamagata Prefecture via the ‘Chiisana Yamagata Marche’ online shop. Additionally, an ‘Akita Marche’ event was held in Tokyo to showcase Akita Prefecture’s food and tourism, featuring local specialties such as craft gin, Oga pears, and regional snacks.

Following these initiatives, JA Town launched a special campaign for new rice from Ibaraki Prefecture, running through September 30. The promotion offers various varieties at discounted prices, including ‘Fukumaru’, ‘Koshihikari’, ‘Akita Komachi’, and ‘Antlers Ichibanboshi’, a variety developed in collaboration with the Kashima Antlers football club.

## Timeline

### 2026-09-13: JA Town launches Ibaraki new rice campaign

JA Town is hosting a new rice campaign for Ibaraki Prefecture products through September 30, featuring discounted Fukumaru, Koshihikari, and Akita Komachi rice varieties.

3 sources. https://clstr.news/cluster/ja-town-launches-ibaraki-new-rice-campaign

### 2026-09-11: Regional Japanese products promoted via JA Town and Akita Marche

Regional Japanese products are being promoted through online pre-orders for Yamagata Shine Muscat grapes and an ‘Akita Marche’ event held at JERA headquarters in Tokyo.

3 sources. https://clstr.news/cluster/regional-japanese-products-promoted-via-ja-town-and-akita-marche

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Cite as: Japanese regional product promotions. CLSTR, https://clstr.news/situations/japanese-regional-product-promotions