# Japanese retail response to rising consumer prices > Live situation record from CLSTR: https://clstr.news/situations/japanese-retail-response-to-rising-consumer-prices > Updated: 2026-09-28T01:41:24.000Z. Sources: 3. Developments: 2. Retailers Ito-Yokado and Seven-Eleven Japan are implementing various strategies to address rising consumer costs and inflation in Japan. In late August, Ito-Yokado launched the ‘Honki no 100-sen’ (Serious 100 Selections) initiative across 196 stores. This program offers 100 selected food and daily necessity items, such as instant noodles, dairy, and detergents, at discounted prices each month to support household budgets. By late September, the focus expanded through the growth of the ‘Seven The Price’ low-cost private brand. Ito-Yokado announced 25 new items, including the brand’s first beer produced in Vietnam to maintain affordability. Concurrently, Seven-Eleven Japan began rolling out 16 additional large-capacity items, such as potato salad and apple juice, to meet consumer demand for value. The companies aim to expand the ‘Seven The Price’ lineup to approximately 400 items by fiscal year 2026 by leveraging scale and optimized logistics. ## Timeline ### 2026-09-28: Seven The Price expands low-cost product lineup Ito-Yokado and Seven-Eleven Japan are expanding their ‘Seven The Price’ low-cost private brand with dozens of new food and daily necessity items to combat rising living costs. 3 sources. https://clstr.news/cluster/seven-the-price-expands-low-cost-product-lineup ### 2026-08-31: Ito-Yokado launches monthly discount program for 100 essential items Ito-Yokado has introduced ‘Honki no 100-sen,’ a monthly program offering 100 selected food and household items at discounted prices to help consumers manage rising living costs. 2 sources. https://clstr.news/cluster/ito-yokado-launches-monthly-discount-program-for-100-essential-items --- Cite as: Japanese retail response to rising consumer prices. CLSTR, https://clstr.news/situations/japanese-retail-response-to-rising-consumer-prices