# Japanese seasonal food retail and dining promotions > Live situation record from CLSTR: https://clstr.news/situations/japanese-seasonal-food-retail-and-dining-promotions > Updated: 2026-08-25T23:47:01.000Z. Sources: 3. Developments: 2. Various Japanese food retailers and restaurant operators have announced seasonal promotional events and pop-up initiatives scheduled for late 2026. Ehime Hyakkaten, an online retailer, will host a physical pop-up event titled ‘Ehime Hyakkaten in AKOMEYA TOKYO’ from September 1 to October 15, 2026. The event will span six AKOMEYA TOKYO locations across Japan, including Sendai, Shinjuku, Nagoya, Nishinomiya, Hiroshima, and Fukuoka. The initiative focuses on showcasing premium products from Ehime Prefecture, such as Seto Inland Sea delicacies and Akehama mandarin citrus products, while integrating a Rakuten stamp card campaign for customer rewards. Separately, Sapporo-based Eastone Co., Ltd. is launching seasonal food fairs starting September 1, 2026. The brand ‘Hokkaido Wheat Fresh Pasta Mugi to Tamago’ will feature mushroom-based dishes through November 1, 2026. Additionally, the Italian dining brands ‘Mia Bocca’, ‘Mia Angela’, and ‘Cucina’ will host an ‘Exquisite Italian Fair 2026’ until September 30, 2026, highlighting premium Hokkaido ‘Jun-ama’ mini tomatoes. ## Timeline ### 2026-08-25: Eastone Co., Ltd. announces seasonal food fairs in Japan Eastone Co., Ltd. is launching seasonal food fairs at its various restaurant brands in Japan starting September 1, 2026, featuring Hokkaido ingredients like premium tomatoes and mushrooms. 2 sources. https://clstr.news/cluster/eastone-co-ltd-announces-seasonal-food-fairs-in-japan ### 2026-08-20: Ehime Hyakkaten to host pop-up event at AKOMEYA TOKYO stores Ehime Hyakkaten will host a pop-up event at six AKOMEYA TOKYO stores across Japan from September to October 2026, featuring premium Ehime citrus and seafood products. 2 sources. https://clstr.news/cluster/ehime-hyakkaten-to-host-pop-up-event-at-akomeya-tokyo-stores --- Cite as: Japanese seasonal food retail and dining promotions. CLSTR, https://clstr.news/situations/japanese-seasonal-food-retail-and-dining-promotions