# Japanese sponsorship of Sint‑Truidense football club

> Live situation record from CLSTR: https://clstr.news/situations/japanese-sponsorship-of-sinttruidense-football-club
> Updated: 2026-07-27T06:20:59.000Z. Sources: 3. Developments: 2.

In late June 2026, Belgian Pro League side Sint‑Truidense announced a corporate sponsorship with Tokyo‑based Taiyoudo Kampo Co. for the 2025‑2026 season, billed as a cultural bridge to support Japanese players, coaches and staff in Europe.

A month later, in July 2026, Japanese entrepreneur Shuichi Yamashita secured a separate "Canary" sponsorship with the same club for the 2026‑2027 season. Yamashita emphasized backing young Japanese talent and noted that the deal marked the first time a Japanese‑backed sponsor partnered with a club aiming for UEFA competition, underscoring expanding Japan‑Europe collaborations in sport.

## Timeline

### 2026-07-27: Shuichi Yamashita signs sponsorship deal with Belgium's Sint‑Truidense V.V

Shuichi Yamashita has signed a 2026‑27 Canary sponsorship with Belgium's Sint‑Truidense V.V., aiming to support Japanese talent in Europe and strengthen Japan‑Belgium football ties.

3 sources. https://clstr.news/cluster/shuichi-yamashita-signs-sponsorship-deal-with-belgiums-sinttruidense-vv

### 2026-06-29: Sint‑Truiden football club signs sponsorship deal with Japan's Taiyoudo Kampo

Sint‑Truiden football club and Japan's Taiyoudo Kampo sign a 2025‑26 sponsorship, linking Japanese talent with a Belgian team and promoting health‑focused support.

2 sources. https://clstr.news/cluster/sinttruiden-football-club-signs-sponsorship-deal-with-japans-taiyoudo-kampo

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Cite as: Japanese sponsorship of Sint‑Truidense football club. CLSTR, https://clstr.news/situations/japanese-sponsorship-of-sinttruidense-football-club