# Japanese video game publisher sales

> Developing situation record from CLSTR: https://clstr.news/situations/japanese-video-game-publisher-sales
> Updated: 2026-11-02T15:32:42.000Z. Sources: 3. Developments: 2.

In October 2026, major publishers including Sega, Atlus, and Nippon Ichi Software launched seasonal sales on the PlayStation Store and Nintendo eShop. These promotions featured discounts of up to 60% on various titles, such as Persona 3 Reload and Disgaea 7.

By November 2026, other Japanese gaming companies, including EXNOA and iMel Co., Ltd., initiated Black Friday sales. These promotions targeted platforms such as Nintendo Switch, PlayStation 4, and PC, with discounts ranging from 10% to 70% on various digital titles and adventure games.

## Timeline

### 2026-11-02: Japanese game publishers hold Black Friday sales for Nintendo Switch and PC

Japanese publishers EXNOA and iMel have launched Black Friday sales, offering discounts up to 70% on various Nintendo Switch, PS4, and PC titles.

3 sources. https://clstr.news/cluster/japanese-game-publishers-hold-black-friday-sales-for-nintendo-switch-and-pc

### 2026-10-07: Sega, Atlus, and Nippon Ichi Software announce major video game sales

Nippon Ichi Software, Sega, and Atlus are hosting digital sales on PlayStation and Nintendo platforms, featuring discounts of up to 60% on titles like Disgaea 7 and Persona 3 Reload.

3 sources. https://clstr.news/cluster/sega-atlus-and-nippon-ichi-software-announce-major-video-game-sales

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Cite as: Japanese video game publisher sales. CLSTR, https://clstr.news/situations/japanese-video-game-publisher-sales