# Jeju Island tourism and mobility service developments > Live situation record from CLSTR: https://clstr.news/situations/jeju-island-tourism-and-mobility-service-developments > Updated: 2026-10-16T00:10:17.000Z. Sources: 3. Developments: 2. Tourism initiatives in Jeju have focused on promoting local experiences and integrated travel services to encourage immersive interactions with nature and residents. Programs such as the ‘Chon(村)스러운 Chon(村) Play’ promotion in Seogwipo City offer discounts on forest healing, traditional fishing, and village exploration. In conjunction with these regional efforts, SK Rent-a-Car has expanded its mobility services on the island. The company introduced the ‘Jeju Drive Pass’ to provide travelers with discounts at various local restaurants, cafes, and attractions. Further service enhancements include the transition to a non-face-to-face vehicle departure process, the expansion of a premium vehicle lineup featuring hybrid models, and the deployment of vehicles equipped with Tesla’s ‘FSD (Full Self-Driving) Lite’ technology. To improve service quality, the company also appointed a hospitality expert to lead its Jeju Business Division. ## Timeline ### 2026-10-16: SK Rent-a-Car expands mobility services in Jeju SK Rent-a-Car is upgrading its Jeju services with non-face-to-face departures, an expanded premium vehicle lineup, and enhanced hospitality expertise to improve the tourist experience. 2 sources. https://clstr.news/cluster/sk-rent-a-car-expands-mobility-services-in-jeju ### 2026-09-28: Jeju Island launches new local tourism experiences and travel discount programs Jeju is promoting local tourism through Seogwipo's discounted village and forest experiences and SK Rent-a-Car's new 'Drive Pass' offering significant discounts at local eateries and attractions. 3 sources. https://clstr.news/cluster/jeju-island-launches-new-local-tourism-experiences-and-travel-discount-programs --- Cite as: Jeju Island tourism and mobility service developments. CLSTR, https://clstr.news/situations/jeju-island-tourism-and-mobility-service-developments