# JetSMART promotional campaigns and membership expansion

> Live situation record from CLSTR: https://clstr.news/situations/jetsmart-promotional-campaigns-and-membership-expansion
> Updated: 2026-10-07T17:29:08.000Z. Sources: 10. Developments: 2.

JetSMART has implemented various promotional campaigns and membership models across Latin America.

In early October 2026, the airline launched its ‘Cyber SMART’ campaign in Chile, offering discounts of up to 70% to target the growing Chilean tourist market in Brazil. This initiative included specific fare reductions for destinations such as Rio de Janeiro, Florianópolis, and Foz do Iguaçu, alongside the introduction of Recife as a new summer destination.

Following this, the airline expanded its promotional activities to Colombia, offering discounted domestic and international routes valid for travel through May 2027. Additionally, the airline has utilized membership models like the JetSMART GO program, which allows passengers to purchase flight packages, reflecting a broader industry trend toward subscription-based travel services.

## Timeline

### 2026-10-07: JetSMART offers discounted flights and expands travel membership options

JetSMART is offering discounted flights in Colombia for travel through May 2027, amid a growing trend of airline subscription models like JetSMART GO and Wizz Air's MultiPass.

7 sources. https://clstr.news/cluster/jetsmart-offers-discounted-flights-and-expands-travel-membership-options

### 2026-10-02: JetSMART launches Cyber campaign with up to 70% flight discounts

JetSMART has announced its ‘Cyber SMART’ campaign, offering up to 70% discounts on flights, with a strategic focus on increasing travel from Chile to various destinations in Brazil.

3 sources. https://clstr.news/cluster/jetsmart-launches-cyber-campaign-with-up-to-70-flight-discounts

---
Cite as: JetSMART promotional campaigns and membership expansion. CLSTR, https://clstr.news/situations/jetsmart-promotional-campaigns-and-membership-expansion