# John Masters Organics brand restructuring and expansion > Live situation record from CLSTR: https://clstr.news/situations/john-masters-organics-brand-restructuring-and-expansion > Updated: 2026-09-10T02:00:49.000Z. Sources: 5. Developments: 2. John Masters Organics Group has initiated a strategic brand restructuring known as “JMO 2.0.” This initiative seeks to transition the company from an organic pioneer into a “one-of-a-kind premium cosmetics brand” by combining plant science with organic philosophy to increase functional and experiential value. The restructuring includes the launch of the “PRO Botanical Concentrate” haircare line, which utilizes “PRO Delivery Capsule” technology, and the “First Collection,” a fragrance-focused hair and body line developed with perfumer Luke Malvey. Expanding on this brand evolution, John Masters Organics has partnered with United Arrows to launch a new lifestyle brand, ‘john masters UNITED ARROWS’. This collaboration merges wellness philosophy with daily wear, featuring 175 SKUs of lounge and city wear. The apparel line incorporates skincare elements, such as fabrics processed with argan oil or infused with Vitamin E, and is scheduled to debut for the 2026 Autumn/Winter season. ## Timeline ### 2026-09-10: United Arrows and John Masters Organics launch new lifestyle brand United Arrows and John Masters Organics are launching ‘john masters UNITED ARROWS’, a new comfort wear brand merging beauty-inspired skincare concepts with lifestyle apparel. 5 sources. https://clstr.news/cluster/united-arrows-and-john-masters-organics-launch-new-lifestyle-brand ### 2026-08-31: John Masters Organics launches JMO 2.0 brand restructuring John Masters Organics has launched its “JMO 2.0” strategy, aiming to become a premium brand by combining plant science with enhanced sensory experiences and high-end haircare and fragrance collections. 2 sources. https://clstr.news/cluster/john-masters-organics-launches-jmo-20-brand-restructuring --- Cite as: John Masters Organics brand restructuring and expansion. CLSTR, https://clstr.news/situations/john-masters-organics-brand-restructuring-and-expansion