# João Pessoa consumer price monitoring – Aug 2026

> Live situation record from CLSTR: https://clstr.news/situations/joo-pessoa-consumer-price-surveys
> Updated: 2026-08-14T20:09:34.000Z. Sources: 59. Developments: 15.

Procon-JP’s weekly monitoring continues to reveal sharp price swings across a wide range of goods in João Pessoa. In early August 2026, a survey of 110 fuel stations showed a slight decrease in some fuel costs. The lowest cash price for regular gasoline fell to R$ 6.21 per liter, while the highest remained at R$ 6.90. Ethanol’s lowest cash price dropped to R$ 4.27 per liter, with a high of R$ 4.99. Most stations kept gasoline prices stable, with 22 reducing them and only four increasing them. Diesel and GNV prices remained largely unchanged.

Significant price discrepancies persist in hygiene and cleaning products. A survey of 90 items across 13 supermarkets highlighted that 5-liter bottles of Omo liquid soap varied by R$ 26.09 between retailers. Other notable variations were observed in Ala powder soap, Tixan Ipê liquid soap, and various Oral B and Colgate toothpaste brands.

Data from mid-August extends these findings to meat and poultry products. A survey of 89 items across 23 supermarkets and open-air markets conducted on August 13 revealed substantial beef price variations. Beef fillet showed a difference of R$ 50.80 per kilo, with prices ranging from R$ 65.00 to R$ 115.80. National picanha recorded a 99.98% variation, while chicken fillet prices varied by 100%, ranging from R$ 10.00 to R$ 20.00. Additionally, 12-unit trays of red eggs showed fluctuations between R$ 8.00 and R$ 9.00.

## Timeline

### 2026-08-14: Brazil meat and commodity markets show price variations

Market reports from Brazil show significant meat price variations in João Pessoa and stable to rising trends in beef, soy, and corn commodity prices for August 2026.

8 sources. https://clstr.news/cluster/joo-pessoa-meat-price-survey-reveals-high-cost-variations

### 2026-08-11: João Pessoa Procon-JP releases fuel and consumer goods price surveys

Procon-JP surveys in João Pessoa reveal price stability in gasoline but significant fluctuations in alcohol and household goods, including a R$ 26.09 difference in liquid soap prices.

16 sources. https://clstr.news/cluster/joo-pessoa-price-survey-reveals-high-variation-in-hygiene-products

### 2026-08-06: João Pessoa consumer agency reports lower gasoline and ethanol prices

Procon‑JP’s August 2026 survey of 110 João Pessoa stations shows gasoline fell to R$ 6.21 / L and ethanol to R$ 4.27 / L, with modest variations across other fuel types.

20 sources. https://clstr.news/cluster/feira-de-santana-and-joo-pessoa-report-lower-fuel-prices

### 2026-07-31: João Pessoa consumer agency spots steep price gaps in king cheese and cold cuts

Procon‑JP’s July survey of 16 João Pessoa stores found king cheese prices varied by up to R$ 59 per kilo and turkey breast by 123% across brands, urging shoppers to check the data for savings.

8 sources. https://clstr.news/cluster/joo-pessoa-consumer-agency-spots-steep-price-gaps-in-king-cheese-and-cold-cuts

### 2026-07-30: João Pessoa fuel prices fluctuate between R$6.23 and R$6.90, Procon survey finds

Procon‑JP surveyed 110 stations in João Pessoa, finding gasoline cash prices between R$6.23 and R$6.90 and varied diesel, ethanol and GNV rates.

2 sources. https://clstr.news/cluster/joo-pessoa-fuel-prices-fluctuate-between-r623-and-r690-procon-survey-finds

### 2026-07-23: Procon surveys show big price swings for fruits and fuels in Brazil

Procon surveys reveal 401% price jump for laranja Bahia and a R$ 34 spread for alho‑poró, while fuel prices show modest variations across cities, e.g., gasoline R$ 6.19‑6.90 in João Pessoa and R$ 6.38‑7.84 in B

14 sources. https://clstr.news/cluster/mayor-lo-bezerra-exonerates-joo-pessoa-urban-services-secretary

### 2026-07-20: João Pessoa French Bread Prices Spike Over 100%, Procon Report Shows

Procon‑JP reports French bread prices in João Pessoa ranged from R$12 to R$24.98, a 108 % rise, while the staple remains culturally vital across Brazil.

7 sources. https://clstr.news/cluster/joo-pessoa-french-bread-prices-spike-over-100-procon-report-shows

### 2026-07-16: João Pessoa fuel prices vary, gasoline R$6.17‑R$6.90, alcohol drops

Procon‑JP’s July 15 survey of 111 João Pessoa stations shows gasoline cash prices from R$6.17 to R$6.90, alcohol from R$4.27 to R$4.99, with modest weekly declines.

11 sources. https://clstr.news/cluster/joo-pessoa-gasoline-prices-fluctuate-in-july

### 2026-07-02: João Pessoa gasoline price stabilizes at R$ 6.27

Procon‑JP's July survey shows João Pessoa's lowest gasoline price held at R$ 6.27 since 10 June, with modest variations in diesel, ethanol and GNV.

5 sources. https://clstr.news/cluster/joo-pessoa-consumer-watchdog-reports-gasoline-price-steady-at-r-627

### 2026-06-18: João Pessoa consumer survey finds up to R$ 25/kg price gap for beans

Procon‑JP’s June survey of João Pessoa markets found a R$ 25/kg price gap for beans, sharp tomato drops, and the largest price swing (400 %) for okra across 78 items.

2 sources. https://clstr.news/cluster/joo-pessoa-consumer-survey-finds-up-to-r-25kg-price-gap-for-beans

### 2026-06-10: João Pessoa consumer survey lists cheapest fuel stations across city

Procon‑JP’s weekly survey of 112 João Pessoa stations shows gasoline from R$6.27‑6.78 cash, diesel from R$6.28‑6.99, and other fuels, helping consumers pick the cheapest option.

4 sources. https://clstr.news/cluster/joo-pessoa-consumer-guide-lists-cheapest-fuel-stations

### 2026-06-08: João Pessoa markets report green‑corn price surge ahead of São João celebrations

João Pessoa’s public markets see green‑corn prices jump to R$ 50‑100 per hand as São João approaches, with vendors citing rain‑delayed harvests and a June corn festival on the agenda.

2 sources. https://clstr.news/cluster/joo-pessoa-markets-report-greencorn-price-surge-ahead-of-so-joo-celebrations

### 2026-06-04: Corn prices in João Pessoa vary up to R$50, consumer agency reports

Procon-JP surveyed 20 João Pessoa markets, finding corn price gaps up to R$50 per hand, with variations across husked, half-hand and unit prices.

4 sources. https://clstr.news/cluster/corn-prices-in-joo-pessoa-vary-up-to-r50-consumer-agency-reports

### 2026-05-29: João Pessoa consumer agency reports major price gaps in household soaps

Procon‑JP’s April survey of 14 João Pessoa supermarkets found the biggest price gaps in soaps, with Omo powder 1.6 kg varying 170% across stores.

3 sources. https://clstr.news/cluster/joo-pessoa-consumer-agency-reports-major-price-gaps-in-household-soaps

### 2026-05-21: Fuel Prices Drop in João Pessoa, Brazil, After Procon-JP Survey

Procon‑JP reports lower gasoline, ethanol and diesel prices at most João Pessoa stations.

2 sources. https://clstr.news/cluster/fuel-prices-drop-in-joo-pessoa-brazil-after-procon-jp-survey

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Cite as: João Pessoa consumer price monitoring – Aug 2026. CLSTR, https://clstr.news/situations/joo-pessoa-consumer-price-surveys