# JTI Ploom product expansion in Europe

> Developing situation record from CLSTR: https://clstr.news/situations/jti-ploom-product-expansion-in-europe
> Updated: 2026-10-22T06:38:00.000Z. Sources: 13. Developments: 2.

JTI has been expanding the presence of its Ploom brand across European markets through various product launches and promotional events.

In Milan, JTI Italia hosted the ‘Ploom Flavour Garden’ event to showcase the company’s focus on innovation and to introduce the new LYO product line, which consists of tobacco-free nicotine sticks. During the event, JTI Italia leadership emphasized that Italy is a strategic market for the Group’s research and development investments.

Following this, the CIPRO Group officially introduced the Ploom brand to Cyprus. The launch included the ‘Feel the Aura’ event at the Rocks Hotel to celebrate the availability of the Ploom Aura device. The product, which features ‘Seamless Heated Technology’ designed to reduce odor, is available in several locations across Cyprus, including Kyrenia, Nicosia, and Famagusta.

## Timeline

### 2026-10-22: CIPRO Group launches JTI Ploom Aura in Cyprus

CIPRO Group has launched JTI’s Ploom Aura in Cyprus, introducing the heated tobacco device to markets in Kyrenia, Nicosia, and Famagusta.

5 sources. https://clstr.news/cluster/cipro-group-launches-jti-ploom-aura-in-cyprus

### 2026-10-16: JTI Italia hosts Ploom Flavour Garden event in Milan

JTI Italia hosted the Ploom Flavour Garden event in Milan to launch its new LYO tobacco-free nicotine stick line, combining music and creativity with corporate innovation.

8 sources. https://clstr.news/cluster/jti-italia-hosts-ploom-flavour-garden-event-in-milan

---
Cite as: JTI Ploom product expansion in Europe. CLSTR, https://clstr.news/situations/jti-ploom-product-expansion-in-europe