# Juan Valdez corporate and product developments

> Live situation record from CLSTR: https://clstr.news/situations/juan-valdez-corporate-and-product-developments
> Updated: 2026-10-06T00:53:22.000Z. Sources: 7. Developments: 2.

The Colombian coffee brand Juan Valdez has seen recent developments regarding its product recognition and corporate leadership.

In late September 2026, the brand’s flagship store received multiple honors at the Latam Global Coffee Awards. The brand secured a Gold Medal in the Flat White category using the Papayo variety, a Silver Medal in the Filtered category with a Bourbon Rosado lot, and was named a finalist in the Espresso category with the Bourbon Sidra variety.

Following these accolades, Procafecol’s Board of Directors appointed Luis Guillermo Quintero Martínez as the new General Manager of Juan Valdez. Quintero Martínez, who brings over thirty years of leadership experience from companies such as Sony Colombia and Whirlpool Colombia, is tasked with overseeing store operations, marketing packaged coffee, and strengthening the brand’s international recognition and sustainable growth.

## Timeline

### 2026-10-06: Luis Guillermo Quintero appointed General Manager of Juan Valdez

Luis Guillermo Quintero Martínez has been named the new General Manager of Juan Valdez by Procafecol, bringing over 30 years of leadership experience to the Colombian coffee brand.

4 sources. https://clstr.news/cluster/luis-guillermo-quintero-appointed-general-manager-of-juan-valdez

### 2026-09-25: Juan Valdez wins multiple awards at Latam Global Coffee Awards

Juan Valdez 1959 won a Gold Medal and a Silver Medal at the Latam Global Coffee Awards, highlighting specialty Colombian micro-lots from Huila and Cauca.

3 sources. https://clstr.news/cluster/juan-valdez-wins-multiple-awards-at-latam-global-coffee-awards

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Cite as: Juan Valdez corporate and product developments. CLSTR, https://clstr.news/situations/juan-valdez-corporate-and-product-developments