# Jumbo Supermarkets market growth and expansion

> Live situation record from CLSTR: https://clstr.news/situations/jumbo-supermarkets-market-growth-and-expansion
> Updated: 2026-09-17T06:09:49.000Z. Sources: 6. Developments: 2.

Jumbo Supermarkets has reported significant growth and expansion efforts across the Netherlands and Belgium. In the first half of 2026, the retailer saw its Dutch market share rise above 20%, with consumer sales growing by 4% to approximately 6 billion euros. In Belgium, the company experienced a 28% increase in sales, with its market share exceeding 2% in certain weeks as it expanded to 48 stores.

Building on this momentum, the company announced a strategy to open at least ten new locations annually, despite challenges in finding suitable real estate that meets specific logistical and accessibility criteria. Additionally, existing locations in Zwolle, such as Sellekamp and Assendorp, are undergoing extensive renovations to modernize layouts, expand product assortments, and add new features like fresh food kitchens and liquor stores.

## Timeline

### 2026-09-17: Jumbo targets annual expansion of ten new stores

Supermarket chain Jumbo aims to open ten new stores annually while undergoing major renovations at two locations in Zwolle, Netherlands, to expand floor space and modernize services.

2 sources. https://clstr.news/cluster/jumbo-targets-annual-expansion-of-ten-new-stores

### 2026-09-09: Jumbo Supermarkets sees market share growth in Netherlands and Belgium

Jumbo Supermarkets reported a market share increase to over 20% in the Netherlands and 28% sales growth in Belgium during the first half of 2026.

4 sources. https://clstr.news/cluster/jumbo-supermarkets-sees-market-share-growth-in-netherlands-and-belgium

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Cite as: Jumbo Supermarkets market growth and expansion. CLSTR, https://clstr.news/situations/jumbo-supermarkets-market-growth-and-expansion