# Juventus and Yokohama Rubber partnership

> Live situation record from CLSTR: https://clstr.news/situations/juventus-and-yokohama-rubber-partnership
> Updated: 2026-09-07T12:28:13.000Z. Sources: 2. Developments: 2.

Juventus FC and Yokohama Rubber Co., Ltd. have entered into a multi-year strategic partnership. Under the agreement, Yokohama becomes an Official Partner of the Italian football club.

The collaboration is designed to increase Yokohama’s brand awareness and premium positioning within the European market by leveraging the global reach and fanbase of Juventus. Marketing visibility for the Japanese tire manufacturer will include advertising during home matches at the Allianz Stadium and presence on the club’s official social media channels.

This partnership follows Yokohama’s previous efforts to expand its European footprint, such as establishing a tire sales company in Italy in 2023.

## Timeline

### 2026-09-07: Yokohama Rubber announces multi-year partnership with Juventus FC

Yokohama Rubber has entered a multi-year partnership with Juventus FC to serve as an Official Partner, aiming to boost brand visibility across Europe.

2 sources. https://clstr.news/cluster/yokohama-rubber-announces-multi-year-partnership-with-juventus-fc

### 2026-08-17: Juventus signs multi-year partnership with Yokohama Tyres

Juventus has signed a multi-year partnership with Yokohama Tyres, making the Japanese brand an Official Partner to boost its premium positioning and brand awareness in Europe.

4 sources. https://clstr.news/cluster/juventus-signs-multi-year-partnership-with-yokohama-tyres

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Cite as: Juventus and Yokohama Rubber partnership. CLSTR, https://clstr.news/situations/juventus-and-yokohama-rubber-partnership