# K-pop brand reputation rankings

> Live situation record from CLSTR: https://clstr.news/situations/k-pop-brand-reputation-rankings
> Updated: 2026-09-12T02:03:22.000Z. Sources: 2. Developments: 2.

The Korea Business Research Institute releases monthly K-pop brand reputation rankings based on big data analysis of consumer participation, media coverage, communication, and community awareness.

In August 2026, the girl group member rankings were led by Woni of RESCENE, followed by IVE’s Jang Won Young and BLACKPINK’s Jennie. Other top performers included aespa’s Karina and RESCENE’s Zena.

By September 2026, the institute expanded its reporting to include both boy groups and girl groups. In the boy group category, BTS secured the top position, followed by BIGBANG and ATEEZ. In the girl group category, RESCENE maintained the first spot, with BLACKPINK and IVE following in second and third place respectively.

## Timeline

### 2026-09-12: Korea Business Research Institute releases September K-pop reputation rankings

The Korea Business Research Institute released September 2026 brand reputation rankings for K-pop groups, with BTS leading boy groups and RESCENE topping the girl group category.

2 sources. https://clstr.news/cluster/korea-business-research-institute-releases-september-k-pop-reputation-rankings

### 2026-08-16: K-pop girl group brand reputation rankings for August 2026

The Korea Business Research Institute released August 2026 brand reputation rankings for K-pop girl group members, with RESCENE’s Woni taking the top spot.

3 sources. https://clstr.news/cluster/k-pop-girl-group-brand-reputation-rankings-for-august-2026

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Cite as: K-pop brand reputation rankings. CLSTR, https://clstr.news/situations/k-pop-brand-reputation-rankings