# Kellogg accelerates artificial dye removal > Live situation record from CLSTR: https://clstr.news/situations/kellogg-accelerates-artificial-dye-removal > Updated: 2026-08-06T19:14:08.000Z. Sources: 18. Developments: 2. In August 2026 WK Kellogg announced it will eliminate all artificial colors and the preservative BHT from every cereal sold in the United States by the end of the year, moving the target up a full year from its original 2027 deadline. The company has identified fruit‑ and vegetable‑based juices to replace synthetic dyes in products such as Froot Loops and Apple Jacks and has invested in new equipment to support the transition. The shift follows sustained consumer pressure, including a 2024 rally that delivered a petition with 400,000 signatures, and a prior agreement with Texas Attorney General Ken Paxton to remove toxic dyes by 2027. Retail partners are reinforcing the move: Target will stop selling cereals with artificial colors by May, and Walmart will remove them from its store‑brand lines by January 2027. Kellogg framed the change within Health and Human Services Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” agenda, which also proposes a sweeping overhaul of the federal Head Start program—projected to free more than $2 billion, add up to 268,000 new enrollment slots and serve roughly 700,000 low‑income children. Critics warn the broader policy shift could undermine existing program standards, but the core development remains Kellogg’s accelerated move to natural coloring for all cereals. ## Timeline ### 2026-08-06: Kellogg and U.S. Head Start Program Face Major Policy Shifts Under RFK Jr Kellogg will drop artificial colors and BHT from cereals by year‑end, while Health Secretary RFK Jr. proposes sweeping reforms to the Head Start program, aiming to free $2 billion and add 268,000 spots, amid a 6 sources. https://clstr.news/cluster/kellogg-and-us-head-start-program-face-major-policy-shifts-under-rfk-jr ### 2026-08-06: Kellogg to Eliminate Artificial Dyes from All Cereals by Year-End Kellogg will eliminate artificial dyes and the preservative BHT from all U.S. cereals by year‑end, a year ahead of schedule, after consumer pressure and retailer commitments. 14 sources. https://clstr.news/cluster/kellogg-to-eliminate-artificial-dyes-from-all-cereals-by-year-end --- Cite as: Kellogg accelerates artificial dye removal. CLSTR, https://clstr.news/situations/kellogg-accelerates-artificial-dye-removal