# Kenya and EU nicotine product regulation

> Live situation record from CLSTR: https://clstr.news/situations/kenya-and-eu-nicotine-product-regulation
> Updated: 2026-09-24T14:15:33.000Z. Sources: 4. Developments: 2.

Legislative efforts to regulate nicotine and electronic cigarette products are advancing in Kenya and the European Union. In Kenya, the Departmental Committee on Health scheduled public hearings across seven counties to discuss the Tobacco Control (Amendment) Bill (Senate Bill No. 35 of 2024), which aims to regulate electronic nicotine delivery systems.

The Kenya Revenue Authority has supported these amendments, arguing that 2007 legislation fails to address modern products like vapes, nicotine pouches, and synthetic nicotine. The proposed changes seek to expand legal definitions, tighten advertising controls—specifically on social media—and prohibit sales to minors. However, industry stakeholders in Uasin Gishu County have raised concerns regarding the practical enforcement of restrictions, such as a proposed 100-metre sales radius near areas serving minors, warning of increased bureaucracy and costs for small businesses.

Concurrently, the European Parliament is considering a unified framework to harmonize regulations for all nicotine products, including heated tobacco and nicotine pouches, to align them with traditional cigarette rules regarding packaging, flavors, and advertising.

## Timeline

### 2026-09-24: Kenya Revenue Authority seeks tougher tobacco and nicotine laws

The Kenya Revenue Authority is seeking tougher tobacco laws to regulate vapes and nicotine pouches, while traders urge Parliament to ensure new regulations are practical and do not burden businesses.

2 sources. https://clstr.news/cluster/kenya-revenue-authority-seeks-tougher-tobacco-and-nicotine-laws

### 2026-09-18: Kenya and EU advance new nicotine and e-cigarette regulations

Kenya and the European Parliament are pursuing new legislation to tighten regulations on e-cigarettes and various nicotine delivery products through public hearings and unified regulatory frameworks.

2 sources. https://clstr.news/cluster/kenya-and-eu-advance-new-nicotine-and-e-cigarette-regulations

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Cite as: Kenya and EU nicotine product regulation. CLSTR, https://clstr.news/situations/kenya-and-eu-nicotine-product-regulation