# Kenya regulatory and legal hurdles stall Asahi-EABL deal

> Live situation record from CLSTR: https://clstr.news/situations/kenya-regulatory-dispute-over-asahi-eabl-acquisition
> Updated: 2026-09-11T14:26:51.000Z. Sources: 7. Developments: 3.

The $2.3 billion acquisition of East African Breweries Ltd (EABL) by Asahi Group Holdings, involving Diageo’s 65 percent stake, remains stalled due to regulatory and legal challenges in Kenya.

The Competition Authority of Kenya (CAK) has imposed several conditions to prevent market dominance and anti-competitive practices. These include a requirement for EABL to ringfence approximately 15 to 15.5 billion Kenyan shillings ($115 million) to cover potential liabilities and third-party claims. Additionally, the CAK stipulates that the merged entity must reserve at least 20 percent of retail refrigeration space in bars and supermarkets for competing brands to ensure distribution networks are not used to exclude other market players.

While the deal received regulatory approval in other East African markets like Uganda and Tanzania, the Kenyan requirements have led to a stalemate. Diageo and Asahi have rejected the conditions, describing them as lacking legal mandate. The High Court has since frozen the completion of the sale pending legal challenges. 

The regulatory intervention aims to protect local suppliers and the sustainability of small businesses, potentially providing increased retail access for competitors such as Heineken and Keroche Breweries. Although the transaction represents a significant potential windfall for Kenya’s National Treasury through capital gains tax, it remains halted by ongoing antitrust scrutiny and legal disputes.

## Timeline

### 2026-09-11: Diageo's sale of EABL stake to Asahi halted by High Court

Kenya's High Court has halted Diageo's $2.3 billion sale of its 65% stake in EABL to Asahi Group amid legal disputes and antitrust conditions.

2 sources. https://clstr.news/cluster/diageos-sale-of-eabl-stake-to-asahi-halted-by-high-court

### 2026-08-24: Competition Authority of Kenya imposes conditions on Asahi-EABL deal

The Competition Authority of Kenya has imposed conditions on Asahi Group’s acquisition of EABL, including a $115 million reserve for liabilities and mandatory refrigeration space for competitors.

3 sources. https://clstr.news/cluster/competition-authority-of-kenya-imposes-conditions-on-asahi-eabl-deal

### 2026-08-16: Kenya regulator stalls $2.3 billion EABL sale to Asahi

Kenya’s competition regulator has stalled Diageo’s $2.3 billion sale of East African Breweries Ltd to Asahi Group Holdings, demanding a $115 million reserve fund and retail space protections for competitors.

2 sources. https://clstr.news/cluster/kenya-regulator-stalls-23-billion-eabl-sale-to-asahi

---
Cite as: Kenya regulatory and legal hurdles stall Asahi-EABL deal. CLSTR, https://clstr.news/situations/kenya-regulatory-dispute-over-asahi-eabl-acquisition