# KITH, ASICS, and Giorgio Armani ‘Dreams of the Dune’ launch

> Live situation record from CLSTR: https://clstr.news/situations/kith-asics-and-giorgio-armani-footwear-collaboration
> Updated: 2026-10-19T03:46:47.000Z. Sources: 13. Developments: 4.

KITH, ASICS, and Giorgio Armani have announced a three-way footwear collaboration centered on the ASICS GEL-MAI 0.1 silhouette. Titled ‘Dreams of the Dune’, the project is part of KITH’s 15th-anniversary celebrations and marks the first collaboration between Giorgio Armani and ASICS.

The footwear collection, featuring ‘Quarry’ and ‘Safari’ colorways, was presented in the Agafay Desert near Marrakech. 

Expanding on this theme, Giorgio Armani and Kith have also unveiled the third installment of their collaborative collection for the Fall/Winter 2026 season, also titled ‘Dreams of the Dune’. Presented on October 9 in the Agafay Desert, this menswear line blends Italian sartorial traditions with contemporary streetwear. The aesthetic is influenced by the desert landscape, utilizing a palette of deep blues, blacks, earthy browns, sand tones, and ice white.

Key materials for the menswear collection include cashmere, suede, silk, leather, virgin wool, and hemp. Notable items include collarless cashmere jackets, shearling coats with belts, bicolor leather designs, and utility-inspired cargo pants. 

Following the October 16 release, the collection is being showcased through pop-in events and retail availability in Japan, including the Giorgio Armani Omotesando store and Isetan Shinjuku Men's Building. The collaboration also incorporates special items from Diemme and ’47, such as boots and baseball caps featuring brand logos and premium materials.

## Timeline

### 2026-10-19: Giorgio Armani and Kith launch Dreams of the Dune collection

Giorgio Armani and Kith have launched ‘Dreams of the Dune’, a third collaborative collection blending Italian tailoring with contemporary urban style, inspired by desert landscapes.

2 sources. https://clstr.news/cluster/giorgio-armani-and-kith-launch-dreams-of-the-dune-collection

### 2026-10-13: Giorgio Armani, Kith, and ASICS announce GEL-MAI 0. 1 collaboration

Giorgio Armani, Kith, and ASICS are collaborating on the GEL-MAI 0. 1 sneaker as part of the ‘Dreams of the Dune’ collection, set for release in October 2026.

2 sources. https://clstr.news/cluster/giorgio-armani-kith-and-asics-announce-gel-mai-0-1-collaboration

### 2026-10-12: Giorgio Armani and Kith debut ‘Dreams of the Dune’ collection

Giorgio Armani and Kith have debuted their third collaboration, ‘Dreams of the Dune’, a Fall/Winter 2026 menswear collection inspired by the landscapes of the Agafay Desert.

6 sources. https://clstr.news/cluster/giorgio-armani-and-kith-debut-dreams-of-the-dune-collection

### 2026-10-07: KITH, ASICS, and Giorgio Armani announce footwear collaboration

KITH, ASICS, and Giorgio Armani are collaborating on the ‘Dream of the Dune’ ASICS GEL Mai 0. 1, featuring a grey shaggy suede upper and navy GEL units.

2 sources. https://clstr.news/cluster/kith-asics-and-giorgio-armani-announce-footwear-collaboration

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Cite as: KITH, ASICS, and Giorgio Armani ‘Dreams of the Dune’ launch. CLSTR, https://clstr.news/situations/kith-asics-and-giorgio-armani-footwear-collaboration