# Korea Tourism Organization domestic promotion initiatives > Live situation record from CLSTR: https://clstr.news/situations/korea-tourism-organization-domestic-promotion-initiatives > Updated: 2026-08-18T23:17:46.000Z. Sources: 2. Developments: 2. The Korea Tourism Organization (KTO) has introduced new initiatives to promote domestic travel through specialized cultural and sports-themed programs. In July, the KTO and the Korea Professional Football Federation launched ‘K League Trip Day,’ a sports-tourism program that combines K League football matches with regional travel packages. The program offers participants options for same-day tours or overnight stays at local attractions, such as Busan’s Haeundae Beach and Jeonju Hanok Village. Following a successful pilot in May, the agency plans to expand these customized packages to all K League clubs located outside the Seoul metropolitan area. In August, the KTO expanded its promotional efforts with the opening of the ‘K-TRIP LOUNGE’ at the HiKR Ground center in Seoul. This interactive exhibition uses an airport theme and features audio guides from various K-pop groups and actors. Developed in collaboration with the AI-based voice docent platform CeleTrip, the exhibition aims to link K-content with domestic tourism by allowing visitors to transition from the offline experience to online travel planning. ## Timeline ### 2026-08-18: Korea Tourism Organization launches K-pop themed travel lounge The Korea Tourism Organization is hosting the ‘K-TRIP LOUNGE’ in Seoul, featuring K-pop idols and actors as audio guides to promote domestic travel destinations through an interactive airport-themed exhibition. 2 sources. https://clstr.news/cluster/korea-tourism-organization-launches-k-pop-themed-travel-lounge ### 2026-07-21: Korea Tourism Organization Launches K League Trip Day Sports Tourism Program South Korea’s tourism board and the K League launch “Trip Day,” combining match tickets with regional travel packages, beginning 25 July and offering up to 100 fans per game weekly. 2 sources. https://clstr.news/cluster/korea-tourism-organization-launches-k-league-trip-day-sports-tourism-program --- Cite as: Korea Tourism Organization domestic promotion initiatives. CLSTR, https://clstr.news/situations/korea-tourism-organization-domestic-promotion-initiatives