# Korean beauty brand pop-up events in Japan

> Live situation record from CLSTR: https://clstr.news/situations/korean-beauty-brand-pop-up-events-in-japan
> Updated: 2026-08-21T08:31:37.000Z. Sources: 3. Developments: 2.

Korean beauty brands are conducting various promotional pop-up events across Japan in late August 2026.

In Osaka, multiple brands are participating in the ‘2026 Reverb 5th K-BEAUTY EXPERIENCE POP-UP IN OSAKA’ at Shinsaibashi PARCO SPACE14 from August 29 to 30. This event features nine brands, including SKIN1004, TONYMOLY, and BENTON, offering product testing and discounts. Separately, the brand keenoniks is holding a week-long event at @cosme OSAKA from August 19 to 25.

In Tokyo, Korea Ginseng Co., Ltd. is organizing a ‘K-BEAUTY Matsuri’ at Tokyu Plaza Omotesando ‘Omokado’ from August 26 to September 16. This event incorporates traditional Japanese festival games to promote brands such as rom&nd, SKIN&LAB, and FOODOLOGY.

## Timeline

### 2026-08-21: Korea Ginseng Co. to host K-beauty festival pop-up in Tokyo

Korea Ginseng Co., Ltd. will host a ‘K-BEAUTY Matsuri’ pop-up at Tokyu Plaza Omotesando from August 26 to September 16, 2026, featuring Japanese festival-style games to win Korean cosmetics.

3 sources. https://clstr.news/cluster/korea-ginseng-co-to-host-k-beauty-festival-pop-up-in-tokyo

### 2026-08-18: Korean beauty brands host pop-up events in Osaka

Korean beauty brands are expanding their presence in Osaka through various pop-up events, including the Reverb K-BEAUTY experience at Shinsaibashi PARCO and a keenoniks showcase at @cosme OSAKA.

2 sources. https://clstr.news/cluster/korean-beauty-brands-host-pop-up-events-in-osaka

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Cite as: Korean beauty brand pop-up events in Japan. CLSTR, https://clstr.news/situations/korean-beauty-brand-pop-up-events-in-japan