# Korean beauty brands expansion in U.S. retail

> Live situation record from CLSTR: https://clstr.news/situations/korean-beauty-brands-expansion-in-us-retail
> Updated: 2026-10-23T16:07:00.000Z. Sources: 6. Developments: 2.

Korean beauty brands are expanding their physical retail presence in the United States through major distributors. 

APR, the parent company of Medicube, has launched in approximately 400 Costco locations in the U.S. with a Costco-exclusive version of its Zero Pore Pad. This follows previous expansions into Ulta Beauty, Target, and Walmart, with plans to enter 3,000 CVS Pharmacy locations. APR reported that its North American revenue has grown approximately 30-fold since 2021.

Similarly, REJURAN COSMETICS, a brand by PharmaResearch, is utilizing Costco’s Beauty Table program to expand its footprint. The brand is currently operating in 25 U.S. warehouses and intends to expand to more than 150 locations, offering a Costco-exclusive Turnover Ampoule set featuring its proprietary c-PDRN ingredient.

## Timeline

### 2026-10-23: REJURAN COSMETICS expands U.S. retail presence via Costco

Korean skincare brand REJURAN COSMETICS is launching in Costco’s Beauty Table program, targeting over 150 U.S. warehouses with exclusive product sets.

2 sources. https://clstr.news/cluster/rejuran-cosmetics-expands-us-retail-presence-via-costco

### 2026-10-18: APR expands Medicube retail presence with U.S. Costco launch

APR's beauty brand Medicube has entered 400 U.S. Costco locations, following successful expansions into Walmart and Target, as the company targets 3,000 CVS stores later this year.

4 sources. https://clstr.news/cluster/apr-expands-medicube-retail-presence-with-us-costco-launch

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Cite as: Korean beauty brands expansion in U.S. retail. CLSTR, https://clstr.news/situations/korean-beauty-brands-expansion-in-us-retail