# Koshihikari rice promotion in Niigata Prefecture

> Live situation record from CLSTR: https://clstr.news/situations/koshihikari-rice-promotion-in-niigata-prefecture
> Updated: 2026-09-23T09:05:36.000Z. Sources: 8. Developments: 2.

In Minamiuonuma, Niigata Prefecture, farmer Tomoharu Seki of Seki Farm is promoting traditional Koshihikari rice through specialized ‘salt rice balls’ (shio-musubi). Using an antenna shop called ‘Farm Front,’ Seki serves rice cooked in clay pots with local spring water to highlight the grain’s authentic sweetness.

Seki, a second-generation leader, utilizes organic and reduced-pesticide methods to preserve the local ecosystem. He aims to transition his entire operation to fully organic farming by employing natural fertilizers derived from fermented rice bran, fish, and kelp.

## Timeline

### 2026-09-23: Minamiuonuma rice farmer promotes organic Koshihikari via salt rice balls

Rice farmer Tomoharu Seki is showcasing high-quality, organic Koshihikari rice through a specialized ‘salt rice ball’ menu at his Farm Front shop in Minamiuonuma, Niigata.

5 sources. https://clstr.news/cluster/minamiuonuma-rice-farmer-promotes-organic-koshihikari-via-salt-rice-balls

### 2026-09-21: THE FARM launches specialty Koshihikari rice brand

Agricultural resort THE FARM has launched ‘Nouka no Hitokumai,’ a specialty Koshihikari rice cultivated by Kiyokatsu Ishibashi that is intended to represent the high-quality rice farmers reserve for their own-t

4 sources. https://clstr.news/cluster/the-farm-launches-specialty-koshihikari-rice-brand

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Cite as: Koshihikari rice promotion in Niigata Prefecture. CLSTR, https://clstr.news/situations/koshihikari-rice-promotion-in-niigata-prefecture