# Lake Como international tourism promotion

> Live situation record from CLSTR: https://clstr.news/situations/lake-como-international-tourism-promotion
> Updated: 2026-09-29T10:01:46.000Z. Sources: 5. Developments: 2.

The Lake Como region has seen recent international media coverage and organized promotional efforts aimed at boosting tourism.

Following a feature in the New York Times ‘36 Hours’ series, which highlighted the area’s luxury, historic villas, and industrial heritage such as silk production and shipbuilding, the Como-Lecco Chamber of Commerce has initiated direct marketing efforts. On October 6, 2026, the ‘Lake Como in Stockholm’ event will be held at Eataly in Sweden. This initiative includes B2B workshops and networking opportunities designed to showcase the region’s hospitality, gastronomy, and culture to Northern European buyers.

## Timeline

### 2026-09-29: Lake Como tourism promotion event scheduled for Stockholm

The Como-Lecco Chamber of Commerce will host the ‘Lake Como in Stockholm’ event on October 6, 2026, to promote regional tourism and luxury services to Northern European buyers.

4 sources. https://clstr.news/cluster/lake-como-tourism-promoted-at-stockholm-business-event

### 2026-09-20: Lake Como featured in New York Times weekend guide

The New York Times ‘36 Hours’ guide explores Lake Como, highlighting its historic villas, silk and boating traditions, and offering itineraries for both major hubs and quieter lakeside villages.

2 sources. https://clstr.news/cluster/lake-como-featured-in-new-york-times-weekend-guide

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Cite as: Lake Como international tourism promotion. CLSTR, https://clstr.news/situations/lake-como-international-tourism-promotion