# LaLiga global expansion and strategic growth

> Live situation record from CLSTR: https://clstr.news/situations/laliga-global-expansion-and-strategic-growth
> Updated: 2026-08-13T13:26:44.000Z. Sources: 4. Developments: 2.

LaLiga is pursuing global expansion and technological modernization to increase its revenue and competitiveness. The league has secured significant broadcasting agreements in international markets, including a four-season exclusive media partnership with Migu in mainland China and a long-term deal with CazéTV in Brazil lasting until May 2032.

To support its growth, LaLiga is implementing connected ball technology using Kinexon sensors to assist with VAR and semi-automated offside technology. These advancements coincide with a financial strategy to reach revenues of nearly 6 billion euros by the 2026/27 season, aiming to reduce the financial disparity with the English Premier League. Media rights distribution within Spain continues to follow legal frameworks that allocate 90% of centrally marketed revenues to the Primera División.

## Timeline

### 2026-08-13: LaLiga implements new technology and targets 6 billion euro revenue

LaLiga is adopting FIFA-style connected ball technology, targeting 6 billion euros in revenue by 2026/27, and following a legally mandated media rights distribution model.

2 sources. https://clstr.news/cluster/laliga-implements-new-technology-and-targets-6-billion-euro-revenue

### 2026-08-10: LaLiga secures new broadcasting deals in China and Brazil

LaLiga expands its global reach through a new four-season exclusive media partnership with Migu in China and a long-term broadcasting deal in Brazil via CazéTV, which is seeking sublicensing partners.

2 sources. https://clstr.news/cluster/laliga-secures-new-broadcasting-deals-in-china-and-brazil

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Cite as: LaLiga global expansion and strategic growth. CLSTR, https://clstr.news/situations/laliga-global-expansion-and-strategic-growth