# Latin American e-commerce and digital advertising growth > Live situation record from CLSTR: https://clstr.news/situations/latin-american-e-commerce-and-digital-advertising-growth > Updated: 2026-08-26T10:00:00.000Z. Sources: 4. Developments: 2. The digital commerce landscape in Latin America is undergoing significant expansion. Retail e-commerce sales in the region are projected to grow by 12.2% in 2025, reaching approximately $191.25 billion, a rate estimated to be 1.5 times higher than the global average. Key markets driving this ecosystem include Brazil, Mexico, Argentina, Colombia, and Chile. In conjunction with this growth, advertising trends show that between 87% and 94% of advertisers in Mexico, Argentina, Chile, Colombia, and Peru intend to increase investment in commerce media over the next year. As the market matures, businesses are shifting their focus toward data integration and sophisticated analytics. Challenges include managing fragmentation across multiple advertising networks and the need to connect digital advertising to physical sales. In Argentina specifically, there is a growing demand for agencies that offer predictive decision-making and comprehensive ecosystems rather than isolated campaign execution. For many advertisers, demonstrating a clear Return on Ad Spend (ROAS) remains the primary factor for securing additional budget. ## Timeline ### 2026-08-26: Latin American e-commerce projected to grow 12.2% in 2025 Latin American e-commerce is set to grow 12.2% in 2025, reaching $191.25 billion, driven by increased digital adoption in Brazil, Mexico, Argentina, Colombia, and Chile. 2 sources. https://clstr.news/cluster/latin-american-e-commerce-projected-to-grow-122-in-2025 ### 2026-08-25: Commerce media investment projected to rise across Latin America An EMARKETER study for Google shows nearly 94% of advertisers in Latin America plan to increase commerce media investment, prioritizing demonstrable ROAS to secure budgets. 2 sources. https://clstr.news/cluster/commerce-media-investment-projected-to-rise-across-latin-america --- Cite as: Latin American e-commerce and digital advertising growth. CLSTR, https://clstr.news/situations/latin-american-e-commerce-and-digital-advertising-growth