# Latvia food price reductions

> Live situation record from CLSTR: https://clstr.news/situations/latvia-food-price-reductions
> Updated: 2026-07-27T08:34:58.000Z. Sources: 3. Developments: 2.

In late June 2026 the Latvian government announced a cut in value‑added tax on staple foods to 12%, effective 1 July, aiming to ease the cost of everyday items for consumers. Within a month, retailer Lidl rolled out a broad price‑reduction programme for its frozen food range, lowering regular prices by up to 42 % on products such as potato bites, vegetable mixes, and frozen pizzas. The cuts follow a July price‑comparison study that found Lidl’s basket of everyday foods to be the cheapest in the market, and continue a multi‑year initiative that began at the end of the previous year to extend lower prices to additional categories, including fresh vegetables, dairy, bread, coffee and other long‑shelf‑life goods.

## Timeline

### 2026-07-27: Lidl Cuts Prices on Frozen Food Range in Latvia

Lidl reduces regular prices on many frozen foods in Latvia by up to 42 %, continuing a year‑long price‑cut programme and reflecting SeeNext data showing Lidl offers the cheapest everyday food basket.

3 sources. https://clstr.news/cluster/lidl-cuts-prices-on-frozen-food-range-in-latvia

### 2026-06-30: Latvia cuts VAT on staple foods to 12% starting July 1

From 1 July, Latvia reduces VAT on bread, milk, eggs and poultry to 12% for a year‑long pilot, with a “Honest VAT Reducer” label for compliant retailers.

2 sources. https://clstr.news/cluster/latvia-cuts-vat-on-staple-foods-to-12-starting-july-1

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Cite as: Latvia food price reductions. CLSTR, https://clstr.news/situations/latvia-food-price-reductions