# Latvia tourism and investment agency initiatives

> Live situation record from CLSTR: https://clstr.news/situations/latvia-tourism-and-investment-agency-initiatives
> Updated: 2026-08-28T06:43:03.000Z. Sources: 2. Developments: 2.

Latvia’s Investment and Development Agency (LIAA) has implemented various initiatives to bolster the nation’s tourism and film sectors. In July 2026, LIAA reported a 5.2% decline in foreign visitors during the first five months of the year, despite a rise in domestic travel and increased foreign visitor spending. To counter challenges like rising travel costs and limited air connectivity, the agency intensified international advertising and opened a foreign film support programme designed to attract international productions and boost service exports.

By late August 2026, LIAA entered into agreements with tourism industry organizations to establish a joint action plan for 2027–2029. This plan aims to enhance sector competitiveness through marketing scenarios and data-driven evaluations, following reports of a 5% increase in guests in June 2026 compared to the previous year.

## Timeline

### 2026-08-28: Latvia business agencies call for legal predictability and tourism support

Latvian business and investment agencies are pushing for improved legal predictability and coordinated tourism marketing strategies to bolster national competitiveness and attract foreign investment.

2 sources. https://clstr.news/cluster/latvia-business-agencies-call-for-legal-predictability-and-tourism-support

### 2026-07-30: Latvia's LIAA rolls out tourism and film support plans

Latvia's LIAA unveiled a tourism strategy to address a 5.2% drop in foreign visitors and boost spending, while also inviting film projects to its support programme, which has funded 37 projects worth €9.97 m, €

2 sources. https://clstr.news/cluster/latvias-liaa-rolls-out-tourism-and-film-support-plans

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Cite as: Latvia tourism and investment agency initiatives. CLSTR, https://clstr.news/situations/latvia-tourism-and-investment-agency-initiatives